Welcome to the third episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here.
You can read the brief for this episode below:
Brand: Acadium
Product: Online learning platform
Target Audience:
* Age range: 18-35
* Buying capacity: Medium-high
* Education: College-educated
* Interests: Technology, education, personal development
* Demographics: Urban, suburban
* Location: India
Purpose: Product launch
USPs:
* Access to a wide range of courses from top universities
* Flexible learning options that fit your schedule
* Affordable prices
* Community of like-minded learners
Additional Details:
* Acadium is a new online learning platform that offers access to a wide range of courses from top universities around the world.
* The courses are taught by experienced professors and industry experts, and they are available on-demand, so you can learn at your own pace.
* Acadium also offers flexible payment options, so you can find a plan that fits your budget.
* And with a community of like-minded learners, you can get support and encouragement from others who are on the same journey as you.
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NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to come to concepts sooner.
