Australia’s farmers are facing a perfect storm—rising costs, labour shortages, and the challenge of attracting the next generation to the land.

In this episode of the Supermen Podcast, Lionel, Matthew, and special guest Jack Creswell—host of the Farms Advice Podcast—dive deep into the intersection of farming and finance.

Jack shares his first-hand experience growing up on a sheep station, his transition to intensive farming, and the innovative strategies farmers are using to stay ahead. The conversation covers everything from land values and economies of scale to managing farm cash flow, superannuation for farmers, and the complexities of tax planning. They also explore the untapped potential of carbon credits and whether they could be a financial lifeline for Australian agriculture.

But the real question remains—how do we inspire the next generation to take up the challenge of farming? Jack, Lionel, and Matthew discuss the importance of better living conditions, financial planning, and embracing innovation—not just in technology, but in smarter business and investment strategies.

This is a must-listen for anyone interested in the future of Australian farming, the financial challenges of rural businesses, and how the next wave of farmers can build a more sustainable and profitable industry.

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