Welcome to the third episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here.
You can read the brief for this episode below:
Brand: Purnendu
Product: New line of sustainable clothing
Target Audience:
* Age range: 25-40
* Buying capacity: Medium-high
* Education: College-educated
* Interests: Fashion, sustainability, social responsibility
* Demographics: Urban, suburban
* Location: India
Purpose: Product launch
USPs:
* Made from recycled materials
* Ethically produced
*Affordable prices
*Stylish designs
Additional Details:
*The new line of sustainable clothing from Purnendu will be launched in India in October 2023.
*The clothes are made from recycled materials, such as plastic bottles and old clothes.
*The clothes are also ethically produced, which means that the workers who made them were paid a fair wage and worked in safe conditions.
*The clothes are also affordable, so they are a great option for people who are looking for sustainable clothing that doesn't break the bank..
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NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to come to concepts sooner.
