• Episode 5: Honey and money: Meet the beekeeper growing a unicorn

  • Feb 6 2025
  • Durée: 34 min
  • Podcast

Episode 5: Honey and money: Meet the beekeeper growing a unicorn

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  • Résumé

  • Graham Donoghue is the CEO of the holiday giant you probably haven’t heard of.

    Forge Holiday Group is on the cusp of achieving unicorn status but gets a fraction of the attention of its rivals Airbnb and Booking.com.

    Today the company manages 33,000 properties; handles 700,000 annual bookings; has 1,800 staff; and transacts more than £500m a year.

    Donoghue is a part-time beekeeper and became CEO of Sykes Cottages in 2016 – a year after the company raised £54m from Living Bridge.

    In 2019 Vitruvian Partners took a majority stake in the business for a reputed £400m and Forge Holiday Group’s valuation means it’s close to becoming a unicorn.

    Donoghue is a self-confessed ‘data junkie’ and describes Forge Holiday Group as a technology business masquerading as a holiday company.

    In a far-reaching interview, Donoghue talks about his near obsession with AI; his early career at MoneySuperMarket.com; and why he doesn’t share the media’s obsession with becoming a unicorn.
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