Join us on the Coach Catalyst podcast for another exciting episode! Brandon and Kevin, the brains behind Certified Functional Strength Coach (CFSC), are here to share their story. They noticed a common problem with fitness certifications—they lacked practical skills. Drawing from their experiences at MBSC, they decided to do something about it. Together, they created CFSC, focusing on real-world application. Join the conversation to learn about their ups, downs, and twists in building CFSC.

Episode Shownotes:

[00:02:55] Real practical education for coaches.

[00:03:43] Practical fitness education for real people.

[00:09:30] Personal branding and social media.

[00:14:32] Launching the first event.

[00:18:05] Event highlights and connections.

[00:19:04] Creating the right environment.

[00:24:19] Perform Better partnership success.

[00:26:27] Leveraging relationships for brand recognition.

[00:32:29] Coach Catalyst benefits.

[00:34:53] Partnership dynamics in business.

[00:38:37] Building Trust Through Educational Leadership.

[00:43:46] Equity agreement and ownership growth.

[00:45:37] Handshake agreements versus contracts.

[00:47:42] Entrepreneurial opportunities within gym industry.

[00:53:49] Evolution of Teaching Methods.

[00:57:31] Staff training and consistency.

[00:59:07] Certification business strategy.

[01:02:30] The importance of basics.

[01:06:00] Building a strong level one.

[01:09:44] Building strong business relationships.

[01:15:05] Breaking bread for business success.

[01:20:41] Willy Wonka cartoon world.

[01:21:34] Leadership lessons from historical figures.

[01:25:07] Coach Catalyst podcast offer.