Schlitz beer has always been intertwined with Pabst Brewing Company, but in its heyday, Schlitz was actually the beer of choice. Through a series of unfortunate events, the Uihlein brothers found themselves as the owners of Schlitz Brewing Company by 1875 and were ready to take the company to new heights. Some would even argue that without Schlitz, Milwaukee wouldn’t be the successful city it is today. This episode we’re talking about an escape from Germany, all the reasons you’ll ever need to never want to take a trip on a ship again, and the start of a family dynasty.
Streaming on major platforms now!
Resources
- Ambitious Brew by Maureen Ogle
- Immigrant Entrepreneurship
- History of Milwaukee
- Brookston Beer Bulletin
- Encyclopedia of Milwaukee
- Wisconsin History
- Leadership and Social Movements: The Forty-Eighters in the Civil War by Christian Dippel and Stephan Heblich
- Milwaukee Public Library
- Milwaukee Magazine
- United Press International
- New York Times
- Milwaukee Journal Sentinel
- Herald-Tribune
- Northern Illinois University Digital Library
- Wisconsin Harness Racing Hall of Fame
- US Trotting News
