Join us in a compelling conversation with Carina Bauer, CEO of the IMEX Group, and a renowned leader in the event industry.This episode of the Events Demystified Podcast dives into Carina’s journey from marketing director to CEO, her passion for sustainability and mentoring future leaders, and her adventurous pursuits in rock climbing.

Discover how Carina integrates personal passions into her professional life, drives innovation at IMEX, and champions diversity and inclusivity in the industry. Learn about strategic event management, resilience building, and the future of event design, all from one of the most influential figures in the business events sector.

Tune in for insights on leadership, culture, and making a meaningful impact in the events world.

00:00 Introduction to Carina Bauer and IMEX Group

03:46 Carina's Journey and Passion for Rock Climbing

06:27 The Role of Fitness and Wellness in Leadership

08:19 Pivotal Moments in IMEX's Growth

10:50 Building and Maintaining Company Culture

16:53 Mentorship and Developing Future Leaders

20:57 Sustainability Initiatives at IMEX

30:38 Diversity, Equity, and Inclusion in Events

38:39 Balancing Professional and Personal Life

50:29 Future of the Event Industry

53:50 Final Thoughts and Advice for Aspiring Leaders

--------------------------------------------------------------Sponsored and Produced by Tree-Fan Events LLC.Discover the future of events: https://ai.treefanevents.comLet's change the way we plan, produce, and experience events together!

--------------------------------------------------------------Connect with your Podcast Host at the links below:

LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/

⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/treefan_events/⁠⁠⁠

Instagram: ⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠

Instagram: ⁠⁠https://www.instagram.com/fit.mindful.maven/

⁠⁠--------------------------------------------------------------⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music.

⁠⁠------------------------------------------------------------⁠⁠

“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.

In this episode of the Events Demystified podcast, host Anka Platon Trifan dives deep into the world of event strategy, engagement, and the event industry landscape with Lindsay Martin-Bilbrey, CEO of Nifty Method Marketing and Events.. Lindsay shares her extensive knowledge and experience in creating strategic, experience-driven events. Key topics include best practices for enhancing audience engagement, future-proofing events, and the powerful role of data-driven event planning. Lindsay also reflects on her personal experiences and offers invaluable advice for event professionals, meeting planners, and entrepreneurs looking to create memorable and impactful experiences.

Don't miss this insightful conversation filled with practical tips and expert advice! 00:00 Introduction to Today's Episode 01:47 Meet Our Expert Guest: Lindsay Martin-Bilbrey 02:49 Lindsay's Memorable Event Experience 05:11 The Evolving Role of Event Professionals 08:29 Foundational Elements of Successful Events 10:45 Leveraging Data in Event Planning 14:22 Effective Data Collection Strategies 21:00 Audience Engagement Strategies 23:16 Personalizing Event Experiences 23:51 Speaker Management Challenges 27:13 Ensuring Quality Content 32:25 The Power of Storytelling in Events 37:02 Future Trends in the Event Industry 43:02 Sustainability in Events 45:01 Final Thoughts and Advice --------------------------------------------------------------

HOST BIO

Anca Platon Trifan is the Sr. Manager, Strategic Partnerships, Event Technology & AI at M&IW, Founder of ⁠⁠⁠Tree-Fan Events LLC⁠⁠⁠ and the visionary behind #FIT4EVENTS ⁠⁠⁠Fit Mindful Mavens⁠⁠⁠. Anca brings a potent mix of event production savvy, fitness enthusiasm, and transformative innovation to the table. With over two decades in event production, she’s not just any leader—she’s been recognized as one of 2023’s Smart Meetings Catalyst Quantum Leap Award winners, 2023’s Entrepreneur Award winner of Smart Women in Meetings, and 2022’s #WomenToWatch.

Adding to this glittering list, she’s also a nominee for The Most Influential People in the Events Industry for 2023 by Eventex. Marrying her technical finesse with AI’s latest and greatest, Anca crafts extraordinary events that break the mold. A fervent advocate for women in tech and production, as well as a wellness advocate, Anca is a regular on stages nationwide, exemplifying how event production, tech, and a balanced life can create a seismic shift in both industries and individual lives.

-------------------------------------------------------------- Connect with your Podcast Host at the links below: LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/treefan_events/⁠⁠⁠Instagram: ⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠Instagram: ⁠⁠https://www.instagram.com/fit.mindful.maven/⁠⁠ -------------------------------------------------------------- ⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠ -------------------------------------------------------------- ⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events. -------------------------------------------------------------- 👉 Episode Notes: https://eventsdemystified.com/ 👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this. 👉 Like and share this video to spread the knowledge. 👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry! 👉 Check out our other episodes for more expert insights and tips.

Mastering AV Production: Behind the Scenes Insights with Jacob WP Ramey Welcome to the Events Demystified Podcast! In this episode, host Anca Platon Trifan sits down with Jacob WP Ramey, an expert in AV production, to uncover the intricate world of event layouts, renderings, and behind-the-scenes magic. Jacob shares his journey from traditional theater to becoming a go-to specialist in designing immersive AV setups and seamless layouts. They discuss the importance of site visits, the collaboration between AV and event planners, the distinction between technical and design renderings, and the future of AV technology. Tune in for valuable insights, anecdotes, and tips to elevate your next event! 00:00 Introduction to AV Production 01:38 Meet Jacob WP Ramey 02:56 Jacob's Journey into AV 04:38 Importance of Language in AV 06:48 Event Layouts and Renderings 10:01 Site Visits and Real-Life Examples 12:13 Technical vs. Design Renderings 18:34 Collaboration with Event Planners 32:41 Sustainability in AV Production 49:19 Future Trends in AV Technology 53:56 Closing Thoughts and Contact Information

HOST BIO

Anca Platon Trifan is the Sr. Manager, Strategic Partnerships, Event Technology & AI at M&IW, Founder of ⁠⁠Tree-Fan Events LLC⁠⁠ and the visionary behind #FIT4EVENTS ⁠⁠Fit Mindful Mavens⁠⁠. Anca brings a potent mix of event production savvy, fitness enthusiasm, and transformative innovation to the table. With over two decades in event production, she’s not just any leader—she’s been recognized as one of 2023’s Smart Meetings Catalyst Quantum Leap Award winners, 2023’s Entrepreneur Award winner of Smart Women in Meetings, and 2022’s #WomenToWatch.

Adding to this glittering list, she’s also a nominee for The Most Influential People in the Events Industry for 2023 by Eventex. Marrying her technical finesse with AI’s latest and greatest, Anca crafts extraordinary events that break the mold. A fervent advocate for women in tech and production, as well as a wellness advocate, Anca is a regular on stages nationwide, exemplifying how event production, tech, and a balanced life can create a seismic shift in both industries and individual lives.

Connect with your Podcast Host at the links below:

• LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠
• Instagram: ⁠⁠⁠https://www.instagram.com/treefan_events/⁠⁠⁠
• Instagram: ⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/⁠⁠
• Instagram: ⁠⁠https://www.instagram.com/fit.mindful.maven/⁠⁠

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.