Épisodes

  • 5 (Critical) Improvements We Made to Our Client Meeting Process
    Dec 6 2023

    Last chance!!!

    The Kitces Financial Planning Value Summit (100% virtual) is TOMORROW.

    👉 Click here to learn more and join 1,000+ financial advisors at the Summit

    No boring PPT presentations. No vendors. No sponsors.

    Just successful practicing advisors opening their playbook and SHOWING us how they demonstrate their planning value to clients and prospects.

    Check out the full agenda here.

    ---

    Today on the show, I'm sharing 5 (critical) improvements we made this year to our client meeting process.

    After years of trying to implement a good, systemized review meeting process...

    ...our team walked away from this last meeting cycle feeling like we FINALLY found our groove and created a positive experience for both us AND our clients.

    And since creating a positive (and valuable) meeting experience for our clients helps to improve client retention and referrals, I think it’s still safe to say that we’re still talking some marketing today. 😊

    --- 

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    35 min
  • 3 Lessons Learned Adding $550k of New Revenue
    Apr 21 2023

    Today I'm sharing three lessons I've learned while adding $550k of new revenue in the last 36 months.

    I'm also sharing the exact improvements we're making as a result + a new marketing tactic I'm experimenting with.

    If you're ready nerd out on some marketing with me so you can reach and help more people, today's episode is for you.

    HAVE YOU REGISTERED FOR THE UPCOMING KITCES MARKETING SUMMIT? 

    Click here to learn more and grab your pass. 

    ***

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    26 min
  • The One Marketing Mistake to Avoid in 2023
    Dec 6 2022

    Last chance!

    The Kitces Financial Planning Value Summit (100% virtual) is this Thursday.

    👉 Learn more and join 900+ financial advisors at the Summit.

    No boring PPT presentations. No vendors. No sponsors.

    Just successful practicing advisors opening their playbook and SHOWING you how they demonstrate the ongoing value of financial planning. 

    Check out the full agenda here.

    ***

    In today's episode, I'm talking about the ONE marketing mistake to avoid in 2023.

    It's the most obvious mistake to see and catch...

    ...yet also the most difficult to avoid.

    If you want to avoid this common pitfall + set yourself up for marketing success next year and beyond, this episode is for you.

    ***

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    17 min
  • Web Accessibility, SEO, and Email Marketing
    Aug 25 2022

    Today I’m talking about website accessibility.

    Specifically, I'm sharing:

    • What web accessibility is
    • Why it’s important
    • How it can boost your SEO

    I’m also sharing an update on my email marketing strategy...

    ...including details about a new service I’ve been testing.

    If you're ready to get nerdy on all things advisor marketing today, you're going to enjoy this episode. 

    ***

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    41 min
  • The Best Marketing Strategy
    Apr 5 2022

    What is the quickest path to marketing success?

    What marketing strategy has the most impact on generating new business?

    What is the best use of my time and dollars?

    If you're a financial advisor asking these same questions, today's episode is for you

    👉  Click here to register for the upcoming Kitces Marketing Summit on April 19th

    To view the show notes for this episode, click here.

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    23 min
  • Step-By-Step: A Proven (and Simple!) Content Marketing Formula Every Advisor Can Use
    Oct 14 2021

    Today I'm joined by Carl Richards.

    I know...you've heard Carl speak dozens of times, read his books, and used his drawings for years.

    But today's conversation is truly unique.

    We cover:

    • Why financial advisors struggle to find success with their marketing
    • What advisors can do to improve their marketing approach
    • How to get over the fear of sharing your work in public

    Carl also shares step-by-step one of the most successful advisor marketing projects he's ever worked on.

    If you want to learn the tactics behind this proven marketing strategy + get over your fear of taking action, this episode is for you.

    👉 Click Here for Show Notes & Resources Mentioned

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    48 min
  • Advisor Marketing: What’s Working, What’s Not, and More!
    Sep 30 2021

    Today I’m bringing you up to speed on all the marketing things I’ve been working on since the last episode aired.

    I’m sharing:

    • What’s been working
    • What’s not working
    • What I have up my sleeve for the rest of the year, and more!

    If you're ready to (finally!) get back to nerding out on marketing with me, today's episode is for you. 

    👉 Click Here for Show Notes & Resources Mentioned

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    29 min
  • How To Build A Marketing Funnel
    May 10 2021

    Today I’m sharing a recent conversation I had with Jay Coulter, host of the Resilient Advisor Show.

    We expand on my recent interview with Michael Kitces and talk about three big things:

    1. What is a marketing funnel and how to create one
    2. Examples of marketing activities at each stage of the funnel
    3. What you can expect from the upcoming Kitces Digital Marketing Summit 

    If you haven’t registered for the Kitces Marketing Summit, get on it!

    The 4-hour event is this Thursday at 12pm EST, and it's followed by a community hour where we'll be joined by a special guest to help us unwind and let loose after a jam-packed day.

    To learn more and register, head over to www.taylorschulte.com/summit.

    And yes, the event is being recorded!

    So if you can’t make it live, get registered and you’ll receive the replay + all of the resources and deliverables from the event shortly after it ends.

    Lastly, if you haven’t checked out Jay’s live show and podcast for financial advisors, head over to ResilientAdvisor.com. He’s covered everything from how to market to CPAs, effective email marketing strategies, how to execute successful webinar campaigns, and more!

    👉 Click here to access the show notes for this episode

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    27 min