Summary

Katriona shares her background and journey leading up to her startup, Kaya, which offers tech-enabled strategy execution work for entrepreneurs. She emphasises the importance of owning mistakes and learning from them. She also discusses her experience working at Heathrow Airport and the challenges of cultural differences.

Katriona provides advice for startups, including the importance of reverse engineering their vision and choosing the right people to work with. She shares personal stories of co-founder and investor relationships that didn't work out and highlights the need for open-mindedness and the ability to separate the impact from the solution. Finally, she discusses the common characteristics of successful founders, including the ability to listen to reason and the willingness to pivot.

Takeaways

• Own your mistakes and learn from them.
• Choose the right people to work with and invest in their growth.
• Reverse engineer your vision and set quantifiable milestones.
• Be open-minded and willing to pivot based on reason and data.
• Separate the impact from the solution and be adaptable.
• Successful founders listen to reason and make decisions based on data. Understand the market and customer needs when building a startup
• Take on sales and marketing roles, especially when bootstrapping
• Focus on landing the first five customers
• Always be solving for problems two or three years ahead
• Embrace failure as a learning opportunity
• Overcome imposter syndrome and be genuine
• Balance analytical thinking with creativity and innovation

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Website: www.failwisdom.com

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Disclaimers: The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the official policy or position of the podcast owner or sponsor. Any content provided is for informational purposes only and should not be interpreted as professional advice. Always consult with a qualified professional for specific advice tailored to your situation.

Timecode:

00:00 Introduction and Background
10:35 Advice for Startups
16:38 Challenges in Co-founder Relationships
32:52 Building a Minimum Lovable Product
39:30 Solving for Future Problems

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