Parker Brook, founder and CEO of Lovebird Foods, is on a mission to revolutionize the cereal aisle and promote healthier eating habits. A former marketing executive at General Mills, Parker left the corporate food industry to create Lovebird, driven by his personal health journey managing an autoimmune disease and the birth of his daughter. He realized that food could be used as medicine and saw the need for cleaner, healthier breakfast options for families.Lovebird Cereal stands out with its organic, grain-free recipes that are free from refined sugars and inflammatory ingredients. Parker’s commitment to transparency is evident—every ingredient is listed on the front of the box. Beyond offering a healthier alternative, Lovebird donates 20% of its profits to fight childhood cancer, embodying a dual mission of improving health and giving back. In this episode, Parker shares his philosophy: “No one’s going to make sure you’re eating healthy or your family is eating healthy if it’s not you.” He discusses how small changes, like swapping ultra-processed snacks for cleaner options, can collectively disrupt the food industry. Parker emphasizes that every purchase is a vote for a better food future, with the potential to drive significant change in how major corporations approach food production. Join us as Parker inspires listeners to take control of their health and contribute to a movement that could transform the world.

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