FOLLOW THE CRUMBS

Auteur(s): Solid Gold Podcasts #BeHeard
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  • Résumé

  • Behavioural banter with BreadCrumbs Linguistics. Get ready to change how you see words. Because we know how important they are. To persuade. To compel. To drive action. Welcome to the world of Behavioural Linguistics.
    Solid Gold Podcasts and Audiobooks
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Marketing et ventes Réussite personnelle Sciences sociales Économie
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Épisodes
  • The WHY of wine

    The WHY of wine
    Jun 29 2023
    How do you choose what wine to drink?

    From tastes to tannins and labels to language, the behavioural principles that nudge our decision-making when it comes to picking the perfect wine are many.

    Join BreadCrumbs Linguistics as we unpack the (often subliminal) encouragement to choose one wine over another. Rooted in Behavioural Economic Theory, we look at the research that underpins these drinks-decisions, including anchoring, social proofing, messenger effect, and language framing.

    Pour a glass and push play. Visit our website · Follow the Crumbs on Facebook · Follow the Crumbs on Twitter · Follow the Crumbs on Instagram · Connect with BreadCrumbs on LinkedIn
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    25 min

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