In this episode, we’re joined by both Rick and Sarah Hustead of Wall Drug, a family-owned and operated family business headquartered in Wall, South Dakota. Famous for their free ice water billboards around the world, Rick and Sarah describe how the family expanded the drug store into a landmark roadside attraction through Rick’s grandmother’s advertising suggestion during the Great Depression.

They also discuss how they’ve managed the business for nearly 100 years across four generations, the importance of asking the next generation to be a part of the family business, and what being “the steward” of Wall Drug looks like for the future.

Family Business Checkup - Want to learn what key areas your family business should focus on next? Take the Family Business Checkup! After answering several prompts, the Family Business Checkup will give you scores on the key indicators of family business success and point you in the right direction for what you should focus on next. The Checkup is free and available here: www.fambus.org/resources

2025 Conference - Join PFBA for an action-packed two-days full of family business inspiration and motivation that’ll transform your thinking around communication, succession, relationships, and the future of your family business at the 2025 Annual Family Business Conference, including the Taste of Family Business event Tim mentions in this episode. Now at the Steel District – Canopy by Hilton in Sioux Falls, South Dakota, you’ll want to register for your tickets at the lowest price of the year. Learn more and register: www.fambus.org/2025conference

Season One of the Family Business Connection features stories from all kinds of family business leaders that guide family businesses to thrive for generations.

Thank you to this episode’s sponsor, Pro Resources!

We welcome Parker Jones, Business Development Manager and third-generation family member of Maguire, a Sioux Falls-based water storage solutions leader with over a century of expertise in water tank and tower construction and maintenance.

Parker discusses Maguire’s family employment policy, which fosters intentionality and clarity in developing a lasting business legacy through a shared mission rather than pursuing a quick profit through the sale of the business. We also talk about Maguire’s commitment to innovation through their goal to launch a new business every year under the Maguire umbrella.

Affinity Peer Group – Parker described the pivotal role her Affinity Peer Group has played in helping her develop as a family business leader. APGs are small, highly confidential discussion groups that meet regularly, allowing members to share experiences and learn from each other. Through confidential discussion led by trained facilitators, you can hear how other family businesses have tackled challenges including family employment policies and growing the business through innovation. Learn more about APGs and how you could benefit from joining your peers: fambus.org/APG

Family Business Checkup - Want to learn what key areas your family business should focus on next? Take the Family Business Checkup! After answering several prompts, the Family Business Checkup will give you scores on the key indicators of family business success and point you in the right direction for what you should focus on next. The Checkup is free and available here: www.fambus.org/resources

2025 Conference - Join PFBA for an action-packed two-days full of family business inspiration and motivation that’ll transform your thinking around communication, succession, relationships, and the future of your family business at the 2025 Annual Family Business Conference, including the Taste of Family Business event Tim mentions in this episode. Now at the Steel District – Canopy by Hilton in Sioux Falls, South Dakota, you’ll want to register for your tickets at the lowest price of the year. Learn more and register: www.fambus.org/2025conference

Season One of the Family Business Connection will be 11 episodes featuring stories from all kinds of family business leaders that guide the family businesses to thrive for generations.

Thank you to this episode’s sponsor, Insperity!

We welcome T.J. Russell, the chairman and fourth-generation owner of Cloverdale Foods. The Mandan, North Dakota-based food company creates high-quality, flavorful meat products that include bacon, sausage, deli meats, and snacks.

In our conversation, we talked about how the 110-year-old company reached the Century Club and what lessons and philosophies have been handed down through generations. We also discuss how Cloverdale formed an advisory board in 2023 as well as what it takes to have a high-functioning executive team made up of both family and non-family key leaders.

Want to learn what key areas your family business should focus on next? Take the Family Business Checkup! After answering several prompts, the Family Business Checkup will give you scores on the key indicators of family business success and point you in the right direction for what you should focus on next. The Checkup is free and available here: www.fambus.org/resources

Join PFBA for an action-packed two-days full of family business inspiration and motivation that’ll transform your thinking around communication, succession, relationships, and the future of your family business at the 2025 Annual Family Business Conference, including the Taste of Family Business event Tim mentions in this episode. Now at the Steel District – Canopy by Hilton in Sioux Falls, South Dakota, you’ll want to register for your tickets at the lowest price of the year. Learn more and register: www.fambus.org/2025conference

Do you know what one of our highest rated programs is? Live Case Studies! In a Live Case Study, your family will work with a team of professional advisors who have expertise working with family businesses to analyze your family business and provide you with a roadmap for the future of your business tailored to each of your family members. Participation in a Live Case Study is a no cost benefit of membership to Prairie Family Business Association. Learn more about the Live Case Study process and read how they’ve impacted other family businesses: www.fambus.org/live-case-study

Family Business Connection will be 10 episodes featuring stories from all kinds of family business leaders that guide the family businesses to thrive for generations.

Thank you to this episode’s sponsor, Thompson Law!