Welcome back to another episode of the Female EmPOWERED Podcast! I’m your host, Christa Gurka, and in today’s episode, we’re diving into a concept that can revolutionize your business: the “offer ladder” (also known as the “value ladder”). Whether you own a pelvic health physical therapy practice, run a Pilates studio, or operate another type of wellness business, having a strategic pricing structure that guides your customers from entry-level offers all the way up to premium services can unlock multiple revenue streams and sustainable growth.

Ever wonder why some businesses effortlessly guide customers from a free resource to a premium, high-ticket offer? That’s the magic of an offer ladder. In this episode, you’ll learn...

• How a multi-tiered pricing structure can grow with your clients and open up new revenue streams
• Why free content might be your best tool for attracting the right audience and building trust
• Real-world examples from pelvic health PT and Pilates studios—without giving away all the secrets
• Simple steps to guide clients along each rung of your ladder, from low-cost entry points to premium services

Join me as I share the do’s and don’ts, plus a behind-the-scenes look at my own offers. We’ll talk about how to keep clients moving up the ladder and why diversifying your price points is a game-changer for both your customers and your bottom line.

Download the Free Offer Ladder Guide

Head to www.christagurka.com/offer-ladder to get your copy. Simply enter your email and receive a step-by-step resource to help you design your own value ladder.

Thank you for tuning in to this episode of the Female EmPOWERED Podcast. Until next time, keep empowering yourself and your business—and don’t be afraid to design an offer ladder that takes your clients (and your revenue) to the next level!

Follow me @christagurka to ask questions, share feedback, or just say hello. I love hearing from you!

Welcome back to another episode of the Female EmPOWERED Podcast! Today, we’re diving into the state of the boutique fitness industry and what to expect as we head into 2025. Whether you’re a physical therapy clinic owner, a Pilates studio owner, or just someone passionate about boutique fitness, you’ll want to hear how remote training, wearable tech, and even some unexpected fitness trends are shaping the future.

In this episode, I’ll be sharing key industry research and discussing how PT and Pilates studios can adapt to meet the demands of a rapidly changing market. Grab a pen and paper (or open your notes app!)—there’s a ton of valuable insight you won’t want to miss.

Some of the key trends for 2025 include…

• Remote Personal Training showed a 414% surge in interest since 2020.
• Demand for Credentialed Professionals
• Wearable Technology & Assessments
• Optimal Scheduling Insights
• … and more!

Thanks for tuning into this episode of the Female EmPOWERED Podcast! Don’t forget to subscribe, leave a review, and share this episode with fellow PT and Pilates studio owners who want to keep their finger on the pulse of the industry. Until next time—keep empowering yourself and your business!

Interested in being a guest or sharing your success story? Reach out to me at Christa@pilatesinthegrove.com. I’d love to hear from you!

Welcome back to another episode of the Female EmPOWERED Podcast! I’m your host, Christa Gurka, and today we’re diving into a topic that could be costing you thousands (even hundreds of thousands) of dollars in missed revenue—an undertrained and underutilized team. I’m sharing real-life case studies from fitness and wellness businesses that have left more than $500,000 on the table simply because of team imbalances, low utilization, and lack of proper training.

If you’re ready to plug these revenue leaks and drive your business forward, this episode is for you.

Key Takeaways from the Episode

1. Calculate True Available Hours
   • Take a hard look at your schedule: Who’s available, and when?
   • Analyze how clients are distributed across your team—are certain trainers or instructors overloaded while others have empty spots?
2. Review Your Booking System
   • Remove any barriers to scheduling. Make it easy for clients to book online or via an app.
   • Simplify the process so people can reserve time with minimal friction.
3. Assess Team Training and Development
   • Establish clear expectations, track performance, and provide ongoing education.
   • Ensure your team knows how to deliver the service clients expect—and hold them accountable for results.
4. Align Marketing with Team Utilization
   • Don’t just attract new clients—make sure you’re filling each instructor’s schedule effectively.
   • Work with your marketing team to promote all services, not just your star players.
5. Regularly Review Pricing and Compensation
   • Evaluate your membership options, class packages, and staff pay structure.
   • Optimizing these areas can add substantial revenue and keep your team motivated.

Thank you for tuning in to this episode of the Female EmPOWERED Podcast! Don’t forget to subscribe, leave a review, and share it with other fitness and wellness entrepreneurs. Until next time, keep empowering yourself and your business!

Interested in being a guest or have questions? Reach out at Christa@pilatesinthegrove.com!