Spencer Krieger, Director of Sales at Vendasta, chats with host Carlee Snow about all things:

• The parallels between coaching a football team and leading a sales team
• How an athletic background shapes his work ethic and leadership
• This importance of grit when working in sales
• Running a company like a sports team
• Building highly competitive, high performing teams

Spencer Krieger is a dynamic force in the world of sales, currently serving as the Director of Sales at Vendasta, a leading digital marketing platform. With over five years of dedicated service to the company, Spencer has continually showcased his ability to drive new business growth and revenue generation, playing a pivotal role in Vendasta's remarkable $100 million in annual recurring revenue.

At Vendasta, Spencer leads a team of 20 Sales Development and Account Executives with a focus on developing and executing innovative sales strategies. His approach is marked by a blend of strategic thinking, analytical acumen, and a relentless pursuit of excellence. Spencer is deeply passionate about mentoring and developing his team members, fostering an environment where everyone can thrive and reach their full potential.

Drawing on his background in athletics, including his role as Assistant Football Coach at Holy Cross High School and Director of the Huskie Football Alumni Association at the University of Saskatchewan, Spencer understands the importance of teamwork, grit, and leadership. He sees parallels between coaching a football team and leading a sales team, emphasizing the value of competitive spirit and determination in achieving success.

With a keen eye for market trends and a commitment to client satisfaction, Spencer excels in building highly competitive, high-performing teams. His leadership extends beyond the boardroom, as he can often be found cheering on his favorite sports teams, including the Dallas Cowboys, Florida Gators, and Toronto Maple Leafs.

Throughout his career, Spencer has demonstrated a proven track record of delivering
exceptional results and driving success at every level. Whether on the field or in the sales arena, he is a strategic thinker, a dedicated mentor, and a true champion of excellence.

Show Notes:

Connect with Spencer and learn more about his work:

LinkedIn: https://www.linkedin.com/in/spencerkrieger/

Vendasta: http://www.vendasta.com/

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This podcast is in partnership with the Edwards School of Business, University of Saskatchewan.