What is strategic distinctiveness and why does it matter in business? Why do so many organisations lack strategic distinctiveness? How can organisations become distinctive?

In episode two of the Fit For Business Podcast, Professor Jonathan Trevor explores the concept of distinctiveness. Jonathan unpacks how, in the face of unmitigated uncertainty, leaders are not committing to a particular path. Organisations are trying to be a jack of all trades and the master of none, resulting in a lack of distinctiveness. Jonathan argues that true distinctiveness starts with an organisation’s ability to align behind a common purpose, allowing for a better identification of threats and rapid realignment to combat them.

Professor Jonathan Trevor is an award-winning Oxford academic and author who draws on insights and frameworks from his research to help leaders ask better questions and improve business fitness. Drawing on his academic research and work with organisations throughout the world, he acts as a troubleshooter and performance coach to organisations that want to be better aligned, more efficient and more competitive.

www.jonathantrevor.com

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What does it mean to be fit for purpose? Why are organisations still unfit and what are the implications? What can leaders do to increase their organisation's fitness? Do we need a 'fitness instructor'?

In Episode 1 of the Fit For Business Podcast, Professor Jonathan Trevor unpacks the concept of Fitness. Exploring what it means to be fit for purpose and why it is intrinsically linked to business success, Jonathan unpacks the implications of being unfit for businesses (so often felt by customers and end-users) and how business leaders can tackle the problem and increase their organisation's fitness.

www.jonathantrevor.com

Professor Jonathan Trevor is an award-winning Oxford academic and author who draws on insights and frameworks from his research to help leaders ask better questions and improve business fitness. Drawing on his academic research and work with organisations throughout the world, he acts as a troubleshooter and performance coach to organisations that want to be better aligned, more efficient and more competitive.

Hosted on Acast. See acast.com/privacy for more information.

The Fit for Business Podcast delves into the question of why some firms perform better than others.

Drawing on academic ideas and the first-hand experience of leaders in a variety of sectors, it examines what makes businesses fit for purpose and how leaders can improve the fitness of their own organisations. It lifts the curtain to reveal the secrets of fit companies and what makes them special while sharing ideas about how to address the problems of strategic couch potatoes.

Professor Jonathan Trevor is an award-winning Oxford academic and author who uses insights and frameworks from his research to help leaders ask better questions and improve business fitness. Drawing on his academic research and work with organisations worldwide, he acts as a troubleshooter and performance coach to organisations that want to be better aligned, more efficient, and more competitive.

www.jonathantrevor.com

Hosted on Acast. See acast.com/privacy for more information.