‘Tis the season again, and the Lab is here to discuss the latest shopping trends that we think brands should keep an eye out for this year. From a renewed emphasis on experiential in-store shopping to interesting loyalty plays, not to mention the new entrants like Amazon Haul and metaverse shopping, there’s no shortage of interesting things for Adam and Chelsea to talk about. Listen now to learn more about the latest trends in retail and shopper behaviors.

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Floor 9! This month, we welcome long-time host and director of partnerships, Ryan, back from his paternity leave to chat with Adam, the managing director of the Lab, to round up all the recent news around mixed reality headsets.

From the Orion AR glasses prototype that Mark Zuckerberg showcased earlier this month, or Meta’s Ai-infused Ray-Ban smart glasses, to the developer-oriented Snap Spectacles, as well as the headset that kicked off this wave of spatial computing hardware, Apple’s Vision Pro, we covered them all! In addition, Adam and Ryan also analyzed the current competitive landscape among the tech companies trying to crack the MR hardware market and prognosticated how things might shake out over the next five to ten years. Listen now to hear our take on this potentially revolutionary emerging category.

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing director Adam Simon about everything that marketers should know coming out of the Apple event on Monday. Together, they discussed various new Apple products, the upcoming Apple Intelligence features, as well as these AI-driven features will change consumer expectations and reshape brand interactions. Topics covered include:

• The new iPhones’ surprising hold on pricing, and what it means for the smartphone market (0:58)
• Analysis of the upcoming suite of Apple Intelligence features (2:23)
• The new “visual intelligence” features coming to iPhones, and what it means for marketers (5:30)
• The ability to capture immersive spatial video and images, and what it means for Vision Pro (7:13)
• Updates to AirPods and additional support for contextual audio (8:32)
• New hearing health features coming to AirPods Pro (11:47)
• New health & fitness features to Apple Watch and Apple’s sustainability goals (14:41)
• What brands should do to prepare for the new era of AI search (17:42)
• How Apple is positioning Apple Intelligence and where the company stands in the AI competitive landscape (19:51)
• Why spatial computing remains a key focus in Apple’s strategic roadmap (21:28)
• The long-term prospect for Apple Intelligence and large language models in general (22:05)
• Closing thoughts on Apple’s latest products and what they mean for a new deployment phrase of consumer-facing AI (25:30)

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.