Welcome back to Floor 9. As usual, we kicked off the year with an Outlook report to forecast some emerging trends in media and consumer behavior that we think will be crucial to brand strategy in 2025 and beyond. In this episode, your host Ryan is joined by Adam Simon, the Lab’s managing director and the author of the Outlook, and Chelsea Freitas, SVP of the Lab’s Strategy team, to take a deep dive into the key trends outlined in this report. Titled “Ports in a Storm,” this year’s Outlook is centered around the idea that consumers are increasingly seeking out “havens” in the face of an increasingly chaotic and stressful world. Together, the team discusses the rise of post-text, hyper-personalized media diets, the reshuffling of social media audiences, the impulse-driven consumer behaviors, the deployment phase of AI, and the opportunities and challenges they bring for brands

For deeper insights into the discussion, you can also read the full 2025 Outlook report on our Medium blog: https://bit.ly/IPGLabOutlook2025

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

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Welcome back to Floor 9. As always, we are kicking off the new year with a CES episode featuring the entire Lab team. Together, we recapped the highs and lows of CES 2025, shared our personal favorites, and voiced some skepticism towards some potential "vaporwares." From smart home and smart cars to cutting-edge food and health tech, we saw a lot of interesting, innovative products across categories from the show floor this year that could, down the road, shape consumer expectations and enhance brand experiences. If you're curious about the latest and hottest in consumer tech gadgets, this episode is a must-listen!

For more insights into this year's CES, please visit our Medium blog for our in-depth trend recap and analysis.

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

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Closing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest trends that defined the tech and media landscape in 2024, and look ahead to see what 2025 may bring. Together, the team discussed:

• The maturing deployment of AI and the long-term prospect of the AI hype
• The future of search and the impact that AI-driven challengers could have on Google’s dominance
• The shifting landscape of social media—more media, less “social”—and how creators navigate evolving platforms and parasocial dynamics.
• The major developments in mixed reality, esp. in hardware, and how its user cases might evolve
• The streaming landscape in the post-streaming wars era, doubling down on live sports and battling subscription fatigue

Join us for this year-end roundup as we celebrate our team, our guests, and you—our listeners—and head into 2025 with fresh insights and excitement.

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.