Founder's Journal

Auteur(s): Morning Brew
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  • Résumé

  • Alex Lieberman, the co-founder and Executive Chairman of Morning Brew, gives you an insider’s look into building businesses. Alex explores the founder’s journey, from the painful challenges of 0-to-1 to the powerful frameworks that help you scale to millions in revenue as well as the emotional rollercoaster that is present throughout.
    © 2022 Morning Brew Inc
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Gestion et leadership Économie
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Épisodes
  • LEAKED MEMO from Shopify CEO

    LEAKED MEMO from Shopify CEO
    Apr 9 2025
    Alex breaks down a leaked internal memo by Tobi Lutke, CEO of Shopify. The memo details Tobi’s view on AI, expectations of how Shopify employees will use AI, and six AI action items for the company, top-down. — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:32) Shopify CEO AI interest (4:48) Leaked AI Memo (6:03) AI step function change (8:18) What is reflexive AI? (9:45) Point 1: AI is an expectation (9:05) Point 2: Prototyping requires AI (11:03) Point 3: AI performance reviews (11:40) Point 4: Share AI learnings (12:29) Point 5: AI before human (13:52) Point 6: AI adoption is required to-down (14:08): Use this memo as an instruction manual — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Link: • Shopify CEO memo: https://x.com/tobi/status/1909251946235437514 Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 min
  • How I find business ideas

    How I find business ideas
    Apr 7 2025
    Alex shares his 6 strategies for identifying business ideas. — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:34) Business ideas are everything (5:21) How I find business ideas (6:25) Turning brain off autopilot (7:43) Friction finder (8:10) The why ladder (9:05) Game of ‘what if’ (9:50) Scan for repetition (10:36) Content-based ideas (11:40) Conversation-based ideas (13:32) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Marc Andreessen essay: https://pmarchive.com/guide_to_startups_part4.html Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    15 min
  • I launched an AI agent

    I launched an AI agent
    Apr 2 2025
    Alex breaks down his new business, Distro, the first AI content strategist. — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:34) Be a student of AI (5:48) Post-It Note Pitch (7:08) Launch process (9:42) Create clarity before launch (12:18) Moats in AI (14:09) Go-forward plan (16:05) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Distro: https://youdistro.com/ • AI cancer study: https://x.com/PeterDiamandis/status/1905266239720612160 • Replit: https://replit.com/ • Testing the idea: https://x.com/businessbarista/status/1847032386887770326 Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 min

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