In Franchise Friday Podcast episode 219 Melissa Pang Interviews Sarah Van Aken VP of Franchise Development BrandOne

Sarah Van Aken is an inspiring and solutions-focused Senior Executive, Advisor, and Board Member with nearly 20 years of success across the full business lifecycle of consumer products, technology and sustainability. Her broad areas of expertise include innovative business design & transformation, culture change & change management, strategic planning, brand strategy, and exits.

Sarah supports organizations and individuals through powerful transitions. Whether that is enterprise value growth and exit planning for organizations or supporting individuals through life-changing transitions to reach their fullest potential. By embracing human potential — our greatest asset — at the individual and organizational level, she is able to drive measurable and lasting results. Her belief is that a brand is the soul of your business. As the soul, it is the life-force that engages human potential and thus drives every aspect of your business. Sarah has a unique understanding of this relationship and experience in transforming that force into value for the organization. Those same principles apply to her work supporting individuals.

BrandONE provides accelerated growth for exceptional brands. With over 100 years of experience, we are franchise development experts dedicated to helping franchisors achieve their objectives.

On the surface: we accelerate growth for emerging franchise brands by matching them with high-quality candidates. The whole story: in addition to recruiting high-quality candidates, we cultivate relationships across the franchise industry, providing our brands access to the expertise they need to refine their operations and infrastructure. This way, when the franchise award process expands, they’re ready to support the influx of new franchisees and continue to grow.

WE ARE KNOWN FOR ATTRACTING AND PLACING THE HIGHEST CALIBER FRANCHISE PARTNERS INTO FRANCHISE SYSTEMS.
We achieve this not only by our thoughtful approach to understanding the entire business but through a strategically designed lead generation and education process. We then leverage our vast consultant relationships and digital lead generation expertise to attract your ideal candidates. We work with candidates from start to finish as they investigate your franchise opportunity. We give them full and complete information so they can learn and understand everything about the business. Ultimately this enables them to make an informed business decision. When they become part of your franchise family, they know everything about the brand. A huge differentiator for BrandONE is the education process. We believe in education. We don’t believe in selling a franchise.

“Our mission is to empower exceptional and viable brand partners to achieve sustainable and responsible growth. Our vision is to enhance the lives of franchisors and their franchise owners with businesses that make the world a better place.”

Read more https://futureoffranchising.com/podcast/franchise-friday-podcast-ep-219-sarah-van-aken-brandone/

Franchise Friday, where you can watch or listen as we explore franchising, entrepreneurship, and small business ownership, speaking with the franchise industry thought leaders and subject matter experts that shape the Future Of Franchising. #FranchiseFriday – For more about our podcast, visit our website: https://futureoffranchising.com/ Produced by Franchise Source Brands International and The Entrepreneur’s Source.