In this episode of the Free Spirits Podcast, Lars Miller and David Gonzalez engage with Chris Fontes, CEO and founder of High Spirits Beverages, who shares his journey in the THC beverage industry. Chris discusses the inception of his company, the challenges faced with Delta 8, and the innovative launch of Trojan Horse Cannabis. He emphasizes the importance of understanding the legal landscape, the significance of supply chain management, and the need for policy advocacy in the evolving cannabis market. Chris also reflects on the lessons learned from the early days of the hemp beverage industry and how they apply to today's marketplace. In this conversation, Chris Fontes discusses the evolution of the cannabis market, particularly focusing on the rise of Delta 9 products and the challenges posed by altinoids. He shares insights on market predictions, the impact of corporate cannabis, and the importance of strategic decision-making in a rapidly changing environment. Fontes emphasizes the need for flexibility and adaptation in business strategies, especially in the beverage industry, where cash flow and production capabilities play crucial roles. He also reflects on his aspirations for High Spirits and the potential for future growth and acquisition.

Takeaways

Chris Fontes revolutionized the beverage industry with THC drinks.

Understanding the legal landscape is crucial for cannabis entrepreneurs.

Delta 8 posed significant challenges for traditional hemp products.

Trojan Horse Cannabis was launched to disrupt the market.

Supply chain management is vital for business success.

Customers prioritize product availability over legal complexities.

Advocacy in policy is essential for industry stability.

The cannabis industry requires grace and collaboration among competitors.

Innovative branding can redefine consumer perceptions of cannabis.

The future of cannabis normalization lies in beverage innovation. Facilitating conversations can lead to effective networking.

Delta 9 products are becoming more prominent in the market.

The rise of altinoids presents both opportunities and challenges.

THCA's future is uncertain amidst regulatory confusion.

Corporate cannabis is adapting to the hemp market.

Smaller companies are slower to enter the hemp space than expected.

Building production capabilities requires significant investment.

Cash flow management is critical in the beverage industry.

Strategic market decisions can mitigate risks.

Flexibility and the ability to pivot are essential for success.

Keywords

THC beverages, cannabis industry, High Spirits Beverages, Delta 8, Trojan Horse Cannabis, hemp policy, beverage innovation, cannabis normalization, supply chain, regulatory landscape, High Spirits, cannabis market, Delta 9, hemp beverages, regulatory challenges, corporate cannabis, market predictions, THCA, altinoids, cash flow

Chapters

00:00 Introduction to the THC Beverage Revolution

01:45 The Birth of High Spirits Beverages

07:19 Navigating the Delta 8 Challenge

12:57 Launching Trojan Horse Cannabis

17:57 Lessons from the Early Days of Hemp Beverages

22:30 The Intersection of Business and Policy Advocacy

27:31 Facilitating Conversations for Growth

28:04 Market Insights and Predictions

28:58 The Rise of Delta 9 Products

29:57 Navigating the Altinoid Landscape

30:58 The Future of THCA and Regulatory Challenges

34:01 Corporate Cannabis and Market Adaptation

36:03 Small vs. Large Players in the Hemp Market

38:58 Building Production Capabilities

42:06 Cash Flow Challenges in Beverage Industry

46:02 Strategic Market Decisions

52:00 Future Aspirations for High Spirits

In this episode of the Free Spirits Podcast, host Lars Miller and co-host David Gonzalez welcome Lisa Hurwitz, president and co-founder of Happi, a low-dose THC beverage brand.

They discuss Lisa's unique experience of running a cannabis beverage company while living in Nicaragua, the challenges and opportunities for women in the male-dominated cannabis industry, and the future of hemp beverages in relation to CPG and recreational cannabis.

Lisa shares insights on how Happi balances wellness and social drinking, the innovative ingredient profiles in their beverages, and the importance of diversity in the cannabis space. In this conversation, Lisa discusses the development and marketing of THC beverages, emphasizing consumer feedback in product formulation, the importance of understanding beverage consumption patterns, and the evolving landscape of functional THC drinks.

She highlights the challenges and strategies in supply chain management, the dynamics of marketplace partnerships, and her vision for the future of the brand, focusing on strategic partnerships and market expansion.

Takeaways

Lisa Hurwitz is the president and co-founder of Happy, a low-dose THC beverage brand.
Living in Nicaragua has inspired Lisa's approach to flavor and wellness in her products.
The cannabis industry still faces challenges regarding gender diversity and support for women.
Happy's consumer base is predominantly women, and the brand is designed with them in mind.
The hemp beverage market is evolving and could fit into a regulatory framework similar to alcohol.
Happy aims to replace weekday drinking occasions traditionally filled by alcohol.
The brand focuses on creating beverages that are both functional and social.
Lisa's background in CPG and regulated cannabis informs her approach to product development.
Happy's innovative ingredient profiles include cannabinoids like CBG and CBN for wellness benefits.
The future of hemp beverages looks promising as they become more mainstream. Consumer feedback is crucial for product development.
Understanding daily beverage consumption patterns can inform product offerings.
THC beverages can serve both energizing and relaxing purposes.
The cannabis beverage market is still in its early stages.
Supply chain efficiency is key to maintaining competitive pricing.
Direct-to-consumer models are gaining traction in the beverage industry.
Marketplace partnerships can enhance brand visibility but come with challenges.
The future of THC beverages looks promising with potential for growth.
Strategic partnerships can facilitate rapid growth and distribution.
The cannabis industry is evolving with new business models emerging.

Summary

In this episode of the Free Spirits podcast, Lars Miller and David Gonzalez interview Brandon Harshberger, the president of Cheech & Chong's Global Holdings. They discuss the expansive operations of the company, which includes various cannabis products and beverages. Brandon shares his journey into the cannabis industry, the importance of building a strong team, and the challenges faced when entering the beverage market. The conversation also delves into marketing strategies, logistics, and the significance of data-driven decision-making in their operations. Brandon emphasizes the brand's commitment to longevity and the unique position they hold in the cannabis space.