In this episode of "From the Top," host Mike Martin sits down with Christian Hoyt, President of Pay USA. Christian shares the incredible journey of his family's business, from its humble beginnings in the late 1960s to becoming a successful payroll company. He discusses the challenges and triumphs of running a family business, the importance of personal touch in customer service, and the future of Pay USA in an evolving market. With insights on entrepreneurship, sales, and the value of consistency, this episode offers valuable lessons for aspiring business owners and seasoned entrepreneurs alike.

• Family Legacy: Christian shares the story of how his father transitioned from engineering to starting a payroll franchise in 1969 and how Christian took over the business in 2004.
• Client Retention: The significance of long-term client relationships, with Pay USA still servicing a client from its first year in business.
• Business Evolution: The challenges and benefits of updating software systems to keep up with industry standards and client needs.
• Customer Service: The importance of personal touch and responsiveness in maintaining client satisfaction.
• Entrepreneurial Spirit: Insights into the competitive nature of business and the importance of believing in your product.
• Future Goals: Christian's interest in improving marketing strategies and exploring modern marketing tools to expand their reach.

Christian Hoyt is the President of Pay USA, a payroll company with a rich history spanning over five decades. Born and raised in Philadelphia, Christian joined the family business after college, initially planning to pursue a career in teaching. Over the years, he has steered the company through various challenges and transformations, emphasizing the importance of personal touch and quality service. Under his leadership, Pay USA continues to thrive, offering modern solutions while maintaining its core values. Christian is also a former competitive wrestler, drawing parallels between his athletic background and his business endeavors.