In this conversation, Alex Boerma, an expert in the roofing industry, discusses his experience and strategies for running a successful roofing business. He highlights the importance of focusing on a specific niche, such as insurance deals or government programs, and building a strong brand and reputation. Alex emphasizes the value of providing excellent customer service and educating homeowners about the roofing process and the value they are receiving. He also emphasizes the need for a well-organized administrative setup to track leads, prospects, and projects. Finally, Alex advises against relying on a single marketing strategy and suggests diversifying marketing efforts to reach a wider audience. In this conversation, Alex Boerma discusses his marketing and sales strategies for the roofing industry. He emphasizes the importance of targeted marketing, using postcards and online ads to reach potential customers in storm-damaged areas. He also highlights the value of follow-up and face-to-face interactions in closing deals. Alex suggests that companies should allocate 10-15% of their gross revenue to marketing and advises against relying on a single marketing channel. He also discusses the potential pricing models for selling leads to roofers. Overall, Alex's approach combines effective marketing tactics with personalized sales efforts to generate leads and close deals in the roofing industry.

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Chapters

00:00 Introduction and Company Overview
00:25 Importance of Administrative Structure
06:53 Planning and Spreading the Word
09:09 Customer Relations and Value Stacking
14:48 Dealing with Price Objections
18:47 Creating an Effective Administrative Structure
20:27 The Importance of Marketing
20:54 The Importance of Online Presence
21:22 Diversifying Marketing Strategies
22:20 Utilizing Postcards and Follow-up
23:19 The Power of Face-to-Face Interaction
24:21 The Role of Sales in Closing Leads
25:30 The Importance of Persistent Follow-up
26:36 The Value of In-Person Visits
27:39 Building Customer Relationships
29:29 The Power of Personalized Communication
30:28 Buying Favors through Customer Support
31:42 Generating Leads through Marketing
35:10 Determining Marketing Budgets
36:09 Pricing Marketing Services
39:15 The Importance of ROI in Marketing
42:10 Covered Topics
43:10 Journey to Success
44:27 Memorable Mistakes and Solutions