What does it take to fully integrate impact into entrepreneurship? Laurie Lane-Zucker has spent decades shaping a new paradigm where business drives measurable social and environmental good.

Episode Summary: In this episode of Founded on Purpose, host Kt McBratney sits down with Laurie Lane-Zucker, founder and CEO of Impact Entrepreneur, a pioneering force in the impact economy. Laurie shares his journey from environmental NGO leadership to spearheading a global community of systems-minded entrepreneurs, investors, and scholars. He discusses the significance of shifting from a single bottom line to a triple bottom line framework, the evolution of the term "impact entrepreneur," and how branding can shape movements. Laurie also reflects on the importance of wisdom traditions in business, the role of community in effecting real change, and why the concept of "healing" is at the core of his purpose. Whether you’re an entrepreneur, investor, or purpose-driven leader, Laurie’s insights will inspire you to rethink success and embrace business as a tool for real impact.

Key Themes & Takeaways:

• Defining the Impact Economy: The shift from profit-only models to sustainable, socially responsible business practices.
• Building a Movement: How the term "impact entrepreneur" became a global identity for change-makers.
• Ancient Wisdom & Modern Impact: The unexpected role of historical and esoteric wisdom traditions in shaping the future of impact-driven entrepreneurship.
• The Power of Community: Why networks, mentorship, and shared knowledge are critical to systemic change.
• Rethinking Success: Beyond Profits to Purpose: Laurie’s perspective on success beyond profits, including long-term systemic transformation.

Mentioned Resources & Links:
• Impact Entrepreneur
• Laurie Lane Zucker’s 2023 Textbook: Sustainability, Business, and Investment Implications
• Orion Magazine
• Wendell Berry’s Works

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• Connect with Laurie and Impact Entrepreneur on LinkedIn
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