Épisodes

  • 004. Grow Your list with paid leads: The $1 email collaboration
    Jan 6 2025
    Welcome back to Funnel Building Strategies for Online Business Owners!

    In this episode, you get a behind-the-scenes look as I join four amazing entrepreneurs to debrief a unique collaboration we wrapped up at the end of 2024.

    Together, we each offered a low-ticket product for just $1 and sent six strategic emails to our lists.

    The results? They speak for themselves:

    27–63 new subscribers each (all paid!)
    Over $500 in total sales through strategic order bumps.

    The star of the show? The Order Bump!

    For me, it converted at over 33%, and anyone who offered an order bump priced at $9 or less saw crazy conversion rates during this collaboration.

    Tune in because we’re pulling back the curtain to share:

    ✨ What worked well
    ✨ What didn’t go as planned
    ✨ What we’re excited to try in the future

    You’ll leave with actionable insights, fresh ideas, and plenty of inspiration to optimize your own funnel strategies.

    The entrepreneurs and their offers:

    Kelly Sinclair (Visibility Coach) - Get Visible without Social Media

    Quayjo (Meta Ads Expert) - Ad Testing Cheat Code

    Allison Hardy (Email Strategist) - Subject Line Magic

    Samantha Burmeister (Sales Conversion Copywriter) - Clickable AF CTAs

    Here’s how it all fits together in your high-converting funnel:

    ​⑴ Visibility & Ads: Attract the right people to your business and funnel. Thanks to Kelly and Quayjo!)

    Emails: Maximize the value of the emails in your funnel by getting them:

    • Opened (thanks to Subject Line Magic).
    • Clicked through (with Clickable AF CTAs)

    My $1 Offer:

    Grab my Lead Magnet Funnel Masterclass for just $1—exclusively for podcast listeners!

    👉 Use code: PODCAST Click here to claim your offer.

    Need help building or refining your funnel, or adding an order bump?

    Check out my DFY Tech Sprints, which can also double as Done-With-You sessions.

    Subscribe, Follow, & Share

    If you found this episode valuable, be sure to subscribe or follow and leave a review.

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    33 min
  • 003. Increase your landing page conversion rate and turn visitors into subscribers
    Jan 6 2025
    Welcome back to Funnel Building Strategies for Online Business Owners!

    In this episode, I’m diving into how to increase your landing page conversion rate so you can turn visitors into subscribers!

    Whether your current page is converting at 20% or you’re aiming for over 70%, these strategies will help you craft a page that speaks to your ideal audience and gets them to take action.

    What You’ll Learn in This Episode:

    ✨ Why having a high-converting landing page is essential for your funnel’s success
    ✨ Copywriting tips to optimize your "above the fold" content
    ✨ How to design elements that stand out and guide visitors to take action
    ✨ A fun trick to capture the attention of those quick scrollers
    ✨ And more!

    Resources Mentioned in This Episode:

    Copywriters I love to refer when you need copy help or reviews:

    • Samantha Burmeister with Nomad Copy Agency (Copy on Demand)
      • get a free above the fold copy audit from Sam here

    • Kim Kiel (Private Copy Coach, Joy of Copy Club, No-BS Copy Audit)

    Need help building or refining your funnel?

    Check out my DFY Tech Sprints, which can also double as Done-With-You sessions.

    Action Steps:
    1. Audit Your Current Page: Check your landing page on both desktop and mobile. Does it include the tips shared in this episode?

    2. Make Updates: Focus on sections that need improvement. If you’re stuck, my DFY Tech Sprints are here to help. Learn more here.

    3. Drive Consistent Traffic: Keep the flow of visitors steady to measure improvements.

    4. Monitor and Evaluate: If conversion rates don’t improve, reassess your offer, your traffic sources, and your audience alignment.
    Subscribe, Follow, & Share

    If you found this episode valuable, be sure to subscribe or follow and leave a review.

    From my kids, sharing is caring—send this episode to someone who’s ready to level up their landing pages. Because let’s face it: great funnels start with high-converting pages!

    Disclosure: Some of the links in these show notes may be affiliate links where I make a very small commission if you use them. There is no additional cost to you!

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    16 min
  • 002. Email authentication made simple: SPF, DKIM, and DMARC for better deliverability
    Jan 6 2025

    Welcome back to Funnel Building Strategies for Online Business Owners!

    In this episode, we’re tackling a topic that’s essential for anyone building an online business: email authentication. Once you’ve worked hard to get people on your email list, the next critical step is ensuring they actually receive your emails—without landing in their spam folder.

    If email deliverability has been a mystery to you, this episode will simplify the process. I’ll walk you through the three key DNS records—SPF, DKIM, and DMARC—that you need to set up for your email domain to improve deliverability and protect your business’s reputation.

    What You’ll Learn in This Episode:

    ✨ Why email authentication is needed.

    ✨ What SPF, DKIM, and DMARC records are and why they’re essential for email deliverability.

    ✨ How to set up these records inside your DNS provider (e.g., Squarespace Domains, Namecheap, or GoDaddy).

    ✨ A simple way to test if your emails are properly authenticated.

    ✨ What to avoid when configuring your DNS records.

    Resources Mentioned in This Episode

    • Tool to Create Your DMARC Record
    • Instructions for Setting Up DKIM with Google Workspace

    Action Steps

    Audit Your Email Sending Platforms

    Identify all tools sending emails on your behalf (e.g., Google Workspace, Kit (previously known as ConvertKit), Calendly).

    Set Up Your DNS Records

    Add SPF, DKIM, and DMARC records to your DNS settings based on your platforms.

    Test Your Setup

    Send test emails to a Gmail account and check authentication under “Show Original.”

    Ask Me About My Tech Sprints

    If this feels overwhelming, don’t hesitate to reach out!

    I offer tech sprints that can help you get this set up quickly and painlessly.

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    14 min
  • 001. Welcome to Funnel Building Strategies
    Dec 13 2024

    Welcome to Funnel Building Strategies for Online Business Owners!

    Are you ready to build a simple, profitable online business?

    In this first episode, I’m diving into what you can expect from the show, who it’s for, and why I created it. Don’t forget to hit follow or subscribe!

    If you’re offering (or want to offer) 1-on-1 services, group programs, or digital products—but feel stuck or overwhelmed by the strategy, tech, and marketing side of things—this podcast is for you.

    You might call yourself an entrepreneur, coach, consultant, creator, service provider, online expert, or something else entirely. Whatever your title, if you’re building a business online or planning to, this show is designed to help you attract leads, build relationships, and confidently launch your offers.

    Here’s what you’ll find in this episode:

    ✨ The 4 stages of a funnel: Attracting leads, building relationships, converting clients, and exceeding expectations.

    ✨ Why I focus on simple, strategic systems tailored to your business—not tied to any specific software. (I’m not here to make my revenue off selling you on a specific system or software. I focus on strategies that work for YOU! #NoCookieCutterStuff)

    ✨ How this show will help you grow your email list, launch offers, and build a sustainable online business.

    You’ll also learn a little about me, my background in corporate leadership and strategy, and why I’m passionate about helping entrepreneurs like you succeed.

    Ready to get started?

    Hit follow or subscribe, and check out the first three episodes—they’re ready for you to binge!

    Additional Resources:

    Visit my website

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    9 min