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Future Proof

Future Proof

Auteur(s): Kantar & Saïd Business School Oxford University
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À propos de cet audio

 Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

Hosted on Acast. See acast.com/privacy for more information.

Kantar & Saïd Business School, Oxford University Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • How Gaming Is Up-Leveling Marketing: Lessons from Discord’s Community-Driven Approach

    How Gaming Is Up-Leveling Marketing: Lessons from Discord’s Community-Driven Approach
    Dec 3 2025

    Gaming has evolved into a cultural powerhouse and a vital marketing platform, reshaping how brands connect with audiences worldwide. In this episode of Future Proof, host Rachelle Minnis welcomes Adam Bauer, VP of Sales at Discord, to unpack the real-world strategies and lessons behind successful community-driven marketing.

    Discover how Discord transformed from a gamer-centric chat app into a dynamic space for brand engagement, and learn what sets advertising on Discord apart from traditional social platforms. With gaming now mainstream and communities more engaged than ever, this conversation reveals how brands can successfully activate community-driven marketing—and why the future of advertising might just be on your favorite gaming platform.

    Listen for an awesome conversation that will leave you inspired and may help you rethink your next campaign—and maybe even pick up a controller.

    Hosted on Acast. See acast.com/privacy for more information.
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    39 min
  • Humanising innovation: customer-centric transformation at Zurich Insurance

    Humanising innovation: customer-centric transformation at Zurich Insurance
    Nov 27 2025
    Join Dr. Nicki Morley as she sits down with Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, to explore how the company is redefining customer experience through innovation, digital transformation, and the thoughtful use of AI. Discover how empathy, clear communication, and a relentless focus on customer needs are driving their journey, from revitalising the brand and launching service innovations to empowering employees with new tools and training. Tune in for practical examples, lessons learned, and advice for responsibly embracing AI, while keeping the human touch at the heart of insurance.

    Hosted on Acast. See acast.com/privacy for more information.
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    21 min
  • The Power of In-Scene Media in Modern Advertising with Cory Treffiletti

    The Power of In-Scene Media in Modern Advertising with Cory Treffiletti
    Nov 19 2025

    In-scene media is not just another ad format but a complete shift in how advertising interacts with content. With in-scene media, marketers have the ability to integrate their product into creator content and consumers are loving it. The data shows a 60% increase in purchase intent after exposure to in-scene media. Why? In-scene media creates a non-disruptive, engaging experience for viewers and significantly outperforms traditional advertising methods.


    Backed by fresh research from Rembrand and Kantar, this episode uncovers eye-opening results—think dramatic lifts in brand awareness, recall, and purchase intent when brands show up inside the content people love. Discover why consumers are gravitating toward seamless, in-scene brand integrations and how this approach is rewriting the rules of engagement. Tune into this episode and join Nicole Jones, Kantar's Chief Media Commercial Officer, and Rembrand’s Chief Marketing Officer, Cory Treffiletti, as they dive into what’s working, what’s next, and how marketers can harness the power of authenticity and innovation to stand out in a crowded media landscape. Expect actionable takeaways, bold predictions, and a front-row seat to the future of advertising.

    Hosted on Acast. See acast.com/privacy for more information.
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    31 min
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