How is go-to-market strategy evolving in a world of shifting buyer expectations?

What role does AI play in reshaping sales, solutions engineering, and customer success?

Why are traditional sales playbooks breaking down, and what comes next?

Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by James Kaikis, CRXO at TestBox, who shares insights on the convergence of trends reshaping B2B sales, the rise of solutions engineering, and how companies can move beyond transactional selling to become true strategic partners.

Jump into the action:
(00:00) Welcome to GTM News Desk
(02:44) Why traditional sales playbooks are breaking down
(06:31) Becoming a strategic partner instead of just a vendor
(09:42) The role of AI and shifting buyer expectations
(12:28) Aligning sales, solutions, and customer success teams
(15:47) The impact of accountability on software adoption
(18:56) Overcoming barriers to unifying go-to-market teams
(22:21) Building a business with customer intent in mind

To hear James Kaikis’ insights on redefining sales engagement, building customer trust, and the future of solutions teams, check out the extended conversation on TACK Insider: https://tackinsider.com/

Connect with James Kaikis: https://www.linkedin.com/in/jameskaikis/

Our sources from today’s headlines:
Google won't add fact checks despite new EU law: https://www.axios.com/2025/01/16/google-fact-check-eu
Key shifts redefining the future of go-to-market strategy: https://martech.org/2025-gtm-forecast-key-shifts-redefining-the-future-of-go-to-market-strategy/

Produced in partnership with: https://shareyourgenius.com/

How is AI reshaping productivity in go-to-market strategies?

What does Benedict Evans’ AI Eats the World report reveal about the future of large language models?

How can businesses craft messaging that resonates with customers while avoiding jargon overload?

Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Emma Stratton, Founder of Punchy and author of Make It Punchy, who dives into the art of creating impactful B2B messaging, the challenges of internal alignment, and why clarity always trumps confusion. Emma explores how to simplify complex tech products, connect with customers on a human level, and ensure your messaging stands out in an increasingly automated world.

Jump into the action:

(00:00) Welcome to GTM News Desk
(05:01) Building AI infrastructure for future efficiency
(07:09) Multi-agent networks redefine marketing automation
(11:42) Strategic storytelling with Emma Stratton
(15:39) Defining niche language in B2B tech
(17:51) How complex messaging dilutes company value
(21:05) Simplifying tech messaging for broader understanding
(25:06) Butterdocks’ focused approach to messaging
(28:26) Why strategy and writing must remain separate
(32:15) Starting with the mind before using AI for polish
(32:59) Why ChatGPT often outputs jargon-filled content

To hear Emma Stratton’s insights on making tech messaging more human, aligning cross-functional teams in messaging projects, and why clarity trumps persuasion in the B2B space, check out the extended conversation on the TACK Insider: https://tackinsider.com/

Connect with Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/

Our sources from today’s headlines:

https://www.ben-evans.com/presentations

https://simple.ai/p/3-predictions-for-the-future-of-ai-agents-in-2025?utm_source=simple.ai&utm_medium=newsletter&utm_campaign=3-predictions-for-the-future-of-ai-agents-in-2025&_bhlid=be8e6290ec95044ca037dd6eefe520d0da7fe374

Produced in partnership with: https://shareyourgenius.com/

Why is it easier to launch a startup than to achieve sustainable growth?

What impact will OpenAI's SearchGPT have on the search experience?

How is Klue’s Compete Network helping product marketers gain a competitive edge?

Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Katie Berg, VP Marketing at Klue, who explores insights on community-led growth, the role of competitive analysis, and the innovative ways Klue is integrating AI. Katie dives into the challenges of audience building, the value of creating genuine connections, and how Klue’s Compete Network is setting a new standard for competitive intelligence in marketing.

Jump into the action:

(00:00) Welcome to GTM News Desk

(01:30) Startups are Cheaper to Build, But More Expensive to Grow

(05:52) OpenAI Launches SearchGPT

(13:25) The Role of Community in Brand Loyalty

(15:40) What is The Compete Network?

(17:00) Creating Value-Driven Content Partnerships

(23:16) Influencer Marketing Strategies That Work

(23:45) How Big is The Production Team Behind The Compete Network

(25:17) How to Turn Subscribers into Communtiy Members

(29:50) Compete Network and Klue’s Approach to Community

To hear Katie Berg’s insights on fostering community-led growth, leveraging competitive insights for more innovative product strategies, and integrating AI for a more compelling customer experience, check out the extended conversation on the TACK Insider: https://tackinsider.com/

Connect with Katie Berg: https://www.linkedin.com/in/katiepberg/

Our sources from today’s headlines:

https://andrewchen.com/startups-are-cheaper-to-build-more-expensive-to-grow/

https://www.theverge.com/2024/10/31/24283906/openai-chatgpt-live-web-search-searchgpt

Produced in partnership with: https://shareyourgenius.com/