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In this engaging conversation, Barry Alt and Annette Bauer welcome Jesse Henke from JH Restorations to discuss his journey in the automotive restoration business. They explore Jesse's early influences, the challenges of running a business, the importance of mentorship, and the need for confidence in a niche market.

The discussion also highlights the significance of youth engagement in the industry and the evolution of projects showcased at the SEMA Show. Jesse shares valuable insights on building a team, overcoming imposter syndrome, and the subjective nature of competing for top honors for their builds.

Jesse also emphasizes the importance of embracing creativity and individuality in car builds, reflecting a shift in the automotive industry towards more diverse and unique projects. He shares insights on balancing family life with business commitments.

The discussion culminates in valuable life lessons and advice for younger individuals in the industry, underscoring the importance of authenticity and doing things right the first time.

Key Takeaways:

• Confidence is key in overcoming industry challenges
• Youth engagement is vital for the future of the industry
• Building relationships with other shops enhances opportunities
• Mentorship plays a significant role in growth
• Community involvement can attract new talent
• Every project is a learning experience, regardless of the outcome
• The visibility from SEMA has significantly boosted business
• Unique builds are becoming more accepted in the automotive industry
• Mentoring youth is crucial for the future of the industry
• The younger generation brings fresh perspectives to the industry
• Doing things right the first time saves time and effort
• Engaging with social media is vital for business growth

Guest Bio:
Jesse Henke, founder of JH Restorations, has been immersed in the automotive restoration and performance industry for a lifetime. Since launching his business in 2005, Jesse has built an impressive reputation, crafting several standout SEMA vehicles, including an Olds 442, a Mustang in collaboration with Edelbrock, a 1973 LS-swapped Toyota Celica, and a 1987 Merkur RS4Ti. A dedicated member of both ARMO and SEMA, Jesse is committed to advancing the industry and inspiring the next generation of automotive professionals.

Guest:

• Email: jhrestojesse@gmail.com
• Website
• Facebook
• Instagram

Hosts:
Barry Alt, Motorhead Digital

• Email: maximizesales@motorheaddigital.com
• Website

Annette Bauer, Annette Bauer Creative

• Email: annette@annettebauercreative.com
• Website

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Audio and Video Production by: Mantis Media