This episode touches on crypto marketing with Kraken's CMO Mayur Gupta who shares how technical expertise, brand values and customer trust can drive digital finance innovation.

Mayur Gupta, Chief Marketing and Growth Officer at Kraken, brings unique insight as a former developer turned marketing executive at one of crypto's longest-standing exchanges. In this episode, Mayur discusses the evolution of marketing in tech companies, the false dichotomy between brand and performance marketing and his vision for crypto adoption globally.

Links mentioned from the podcast:

• The DeepSeek-R1 Effect and Web3-AI
• Mayur’s Twitter

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter:

• Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

From our sponsor:

• In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/3BeigBq

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we sit down with CEO, Connor Gaydos who spent $275 to acquire the abandoned Enron brand and is now working to transform one of America's most infamous corporate scandals into a symbol of redemption and innovation.

Connor Gaydos, co-creator of the viral "Birds Aren't Real" movement and now the CEO of Enron, joins ‘Gen C’ to discuss his surprising acquisition and the relaunch of one of America's most notorious corporate brands. In this conversation, Connor shares his vision for transforming Enron through a combination of earnest business ventures—including home nuclear reactors and logistics services—and unique marketing tactics.

Links mentioned from the podcast:

• Connor’s Twitter
• Enron’s Website

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter:

• Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

From our sponsor:

• In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/3BeigBq

-

"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

DJ Skee joins us this week to talk about the evolution of marketing through product placement and the power of nostalgia in collecting.

DJ Skee is a multifaceted entrepreneur known for breaking artists like Kendrick Lamar, Lady Gaga, Lorde and pioneering marketing strategies in music and tech. As the founder of The Realist, he's revolutionizing the sports memorabilia industry through blockchain authentication and innovative collecting experiences. In this episode, Skee shares his journey from teenage hustler to cultural innovator, offering insights on everything from early influencer marketing to the future of digital collecting.

Links mentioned from the podcast:

• DJ Skee’s Twitter
• The Realist Website

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter:

• Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

From our sponsor:

• In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/3BeigBq

-

"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.