The focus is very much on the dinner plate rather than the farmgate as David learns more about young consumers - Gen Z - to understand their attitudes towards health and how red meat and dairy fit into their meal choices. Joining him is colleague Charlotte Forkes-Rees, a retail and consumer insight analyst.
Plus find out what social media David uses. Or not!
More on our insight work:
Shopping baskets with red meat are more likely to contain fruits and vegetables | AHDB
Consumer attitudes show health is all about balance | AHDB
Using marketing to build relationships with consumers | AHDB
If you want to get in touch with the Agonomics team, please email: agonomics@ahdb.org.uk
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