In this episode of the Humane Marketing Podcast, we’re joined by Kelly Drewett to explore the art of getting your content found by the right people. Kelly shares her expertise on conscious websites and sustainable SEO, unpacking how businesses can create effortless, human-centered experiences for their audience. We dive into the importance of understanding your audience, choosing the right keywords, and humanizing SEO strategies to make meaningful connections. Tune in for an insightful conversation that blends technical know-how with a touch of humanity. Here’s what we covered: Conscious websites and sustainable SEO: What does this tagline mean to Kelly?SEO as matchmaking: The role of understanding your audience when choosing the right keywords.Humanizing SEO: Strategies for making the technical process of SEO more personal and audience-focused.Balancing SEO and authenticity: Is there a trade-off between ranking well and staying true to your brand’s voice? How do you navigate it?Avoiding SEO overwhelm: Practical advice for entrepreneurs to focus on what truly matters without getting lost in SEO “best practices.”and a preview of the Collab Workshop on February 5th -- Speaker 1: hello, humane marketers. welcome back to the humane marketing podcast, the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah zaneck rocha, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. Sarah0: hello, friends. welcome back. today's conversation fits under the p of promotion. and if you're a regular here, you know that i'm organizing the conversations around the seven p's of the humane marketing mandala. if you're new here and don't know what i'm talking about, you can download your one page marketing plan with the humane marketing version of the seven p's of marketing at humane dot marketing forward slash one page. the number one and the word page. and this then comes with seven email prompts to really help you reflect on these different piece for your business. today, i'm having a wonderful conversation with kelly drewitt about getting your content found by the right people, or in other words, seo, search engine optimization. and i'll tell you about kelly just in a second. but first, allow me to just give you a little reminder, especially if you're not on my mailing list, that i'm hosting another live round ...
