Marketing doesn’t have to be overwhelming or expensive—especially when you have a clear framework to follow. In this episode of Getting to the Bottom Line, Stephanie Smith sits down with global marketing strategist and digital nomad Eric Dingler to break down the four essential stages of his Marketing Momentum Framework: Awareness, Consideration, Purchase, and Advocacy.

Eric shares real-world insights from his travels to 15+ countries and how constantly being a “first-time customer” helped him pinpoint what makes a brand stand out. Learn how small businesses can turn silently satisfied customers into vocal raving fans, the power of email marketing, and why your Google Business Profile could be your most overlooked asset. Whether you're a local business or a service-based professional, this episode will help you boost revenue, retention, and referrals.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

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Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

In this powerful episode of "Getting to the Bottom Line," I sit down with Money Mindset Expert Pericles Rellas to talk about the hidden beliefs and subconscious patterns that silently sabotage business success. With over 25 years of experience, Pericles has helped individuals and entrepreneurs reset their "financial thermostat"—the internal setting that dictates how much wealth we allow ourselves to earn, keep, and enjoy.

We dive into the four-step process to clear financial blocks, what it means to truly be open to receiving money, and why more income doesn’t always equal less stress. Whether you're constantly feeling behind, breaking even, or not enjoying the wealth you’ve built, this conversation will give you fresh insights and practical tools to transform your relationship with money—personally and professionally.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

What if the key to growing your business wasn’t just getting more leads, but keeping the customers you already have? In this episode of Getting to the Bottom Line, I sit down with Andrew Laws of Yeso I.O. to talk about one of the most overlooked but powerful business drivers: customer retention. We explore creative ways businesses can re-engage past customers, build long-term loyalty, and increase revenue—all without chasing after new leads.

Andrew shares unique marketing strategies that have helped businesses thrive, even in challenging times. From engaging email lists in unexpected ways to leveraging brand loyalty through small but meaningful gestures, this conversation is packed with actionable ideas. If you're looking to grow your revenue without constantly searching for new customers, this episode is a must-listen!

To learn more about Andrew, visit him online at https://yeseo.io/

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

In today’s digital world, cybersecurity isn’t just for big corporations—small businesses are now prime targets for hackers, phishing scams, and data breaches. In this episode of Getting to the Bottom Line, I sit down with Justin Kane, CEO of DoubleChecked, to discuss the most common cybersecurity mistakes business owners make and how to protect your business, data, and reputation.

From multi-factor authentication (MFA) and password management to cyber insurance policies and phishing scams, we break down simple, cost-effective strategies that every business owner can implement to reduce risk and prevent costly cyber attacks. Learn how to spot security threats, safeguard your business from online fraud, and ensure that your cyber insurance policy actually pays out when you need it most.

If you’re a business owner looking to strengthen your cybersecurity without breaking the bank, this episode is packed with practical advice you can implement today. Don’t wait until it’s too late—protect your business now!

Learn more about Justin online: https://doublechecked.com/

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Step into the world of web analytics with our guest, Philippa Gamse, who brings over 25 years of expertise in digital marketing strategy and analytics. Philippa takes us on a fascinating journey, sharing how businesses can transform raw data into impactful strategies that drive profitability. We explore the nuanced art of optimizing calls to action for better conversions, using tools like Google Analytics to track and enhance user behavior. Philippa's insights reveal how even small adjustments in web content can significantly improve audience engagement and retention, as demonstrated in a compelling case study. Moreover, we confront the underrepresentation of women in tech and champion the importance of empowering female business owners to leverage analytics for their growth.

Throughout the episode, we draw parallels between the customer-focused strategies of giants like Amazon and the adaptive methods small and medium-sized businesses can adopt to refine client engagement. Philippa emphasizes the importance of clear communication and simplifying analytics, ensuring business owners aren't lost in technical jargon. We discuss practical strategies for tracking leads and conversion rates, with anecdotes of businesses turning unexpected traffic into exciting new ventures. This episode is a treasure trove of wisdom for anyone eager to harness the fusion of business insight and analytical expertise to foster growth and success.

Connect with Philippa Gamse on LinkedIn at https://www.linkedin.com/in/philippagamse/

Get the Free eBook: Five Real-World Stories of Analytics-Driven Business Growth at Websites That Win at https://websitesthatwin.com/

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

What if you could transform chaos into clarity and reclaim control over your business operations? Join us as we uncover the intriguing journey of Scott, the visionary founder of Business on Purpose, who shares his extraordinary shift from telemarketer and pastor to becoming a transformative business coach. Scott's mission is to liberate business owners from the never-ending cycle of chaos by focusing on four critical pillars: purpose, people, process, and profit. Through our conversation, you'll learn how these elements can unlock your business's potential and ensure sustained growth.

Scott introduces a strategic roadmap, guiding business owners through phases like base camp, first mountain, and second mountain. This structured approach facilitates the development of a comprehensive vision story, aligning business goals with personal aspirations. We delve into the importance of establishing a clear vision and structured processes to create focus amidst chaos. Financial health and sustainability take center stage, setting a solid foundation for long-term success, with actionable strategies to ensure profitability and growth.

Dive into innovative techniques for maximizing business ROI and time, including the Profit First system for effective goal-setting and resource management. Scott emphasizes the significance of organizing business processes into key areas and conducting a thorough assessment of systematic health. Inspired by thought leaders and the need for work-life balance, Scott underscores the power of a well-defined business vision. This episode offers invaluable insights and practical steps to bring clarity and direction to your entrepreneurial journey, helping business owners navigate challenges and thrive in a competitive landscape.

Learn more about Scott online at: https://www.mybusinessonpurpose.com/

Take the Healthy Business Owner Assessment at: https://www.boproadmap.com/healthy

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Unlock the secrets of successful sales with Nancy Zare, the renowned sales whisperer, as she joins me, Stephanie Smith, on "Getting to the Bottom Line." Nancy's unexpected journey into sales began in her childhood, navigating her parents' rocky marriage. She has since transformed those experiences into a powerful likability system that aligns communication with the personalities of prospects. Discover how this method can reduce sales resistance and foster trust, leading to more prosperous business relationships. Nancy offers a unique perspective on recognizing and adapting to different personality styles, much like love languages, to enhance your sales techniques.

Explore how personality styles manifest in professional and personal interactions, particularly through visual cues like LinkedIn photos. We discuss the four types of smiles and their insights into an individual's demeanor—whether confident, reserved, or serious—and how understanding these cues can lead to stronger connections. By recognizing our own styles, we can avoid projecting them onto others, improving both business outcomes and personal relationships. Personal anecdotes illustrate the power of understanding these styles and how they can transform tension into complementary strengths.

As we approach a new year, we emphasize the importance of starting with effective sales strategies, and Nancy is the expert to guide you in this journey. Discover the importance of identifying your ideal client profile through a special quiz and connect with like-minded professionals on LinkedIn. We express gratitude for Nancy's insights and encourage listeners to embrace personalized communication to build meaningful relationships, promising more insightful episodes filled with practical guidance and engaging conversations.

To learn more about Nancy, visit her online at: https://nancyzare.com/

Get her ICP quiz here:

And connect with her on LinkedIn here: https://www.linkedin.com/in/nancyzare

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

Unlock the secrets of digital success with Brandon Leibowitz, the mastermind behind SEO Optimizers. Ever wondered how SEO can change the game for your business without the hefty price tag of ads? Brandon shares his journey from the corporate realm to his own agency and offers invaluable insights into the power of SEO in today's shifting digital landscape. We'll explore how staying ahead of trends like mobile-first optimizations and AI's growing role can provide a competitive edge. Brandon simplifies SEO for newcomers, explaining how it boosts visibility and conversion rates by positioning businesses in Google's organic search results.

For those aiming to carve out a niche in e-commerce or any online business, we dive into strategies to harness SEO for growth and stability. Discover how a mobile-first design and streamlined website forms can enhance user experience and lead generation. Learn about the harmonious relationship between SEO and paid advertising, focusing on remarketing techniques that build trust and convert casual visitors into loyal customers. Emphasizing the enduring value of SEO over fleeting social media trends, this episode is a treasure trove of practical tools and strategies to establish a lasting online presence. Get ready to embrace a long-term SEO strategy that requires patience but promises significant returns.

Learn more about Brandon at

We want to hear from you! Send us a message.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit