The following guest sits down with host Justin White:

• Amir Nurani – Broker-owner, Left Coast Leaders


Harnessing the Power of Technology to Build a Consumer-Direct Business Model

In mortgages or any business, you want to be where the customer is. How can loan originators put themselves in position to be found when borrowers search online for a mortgage? Tune into Episode 73 of Good. Better. Broker. as we talk with a tech-savvy mortgage broker whose systems prioritize customer acquisition and retention.

In this episode of the Good. Better. Broker. podcast, you’ll learn strategies for implementing a successful customer-direct business model.


In this episode, we discuss ...

• 1:28 – what the customer experience means to Amir
• 2:48 – how Amir’s love of technology impacts his business strategy
• 3:35 – Amir’s biggest priorities as a broker-owner
• 4:51 – how Amir learned how to build technology systems
• 6:37 – why Amir thinks customer acquisition is the toughest part of the mortgage business
• 7:41 – Amir’s perspective on lead generation
• 9:26 – managing volume while nurturing a client base
• 10:48 – why brokers are set up to succeed in lead generation
• 12:15 – how Amir built his technology platform the way he did
• 15:01 – why it’s important to take advantage of automation
• 16:43 – how Amir’s system helps his originators with talk time
• 18:37 – Amir’s message to others considering a consumer-direct business model
• 20:26 – how the NAR settlement will impact lead flow


Resources mentioned in this episode:

Salesforce


Show Contributor:

Amir Nurani
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Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram, or Twitter


Connect with UWM on Social Media:

• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube

Head to uwm.com to see the latest news and updates.

The following guests sit down with host Justin White:

• Adriana Bates – Clear Mortgage
• Tim Potempa, E Mortgage Capital
• Bryce Bradley, Rosegate Mortgage
• Faris Tadros, Next Chapter Financial
• Stacey Melton, Reasy Financial


Clients Who Attended UWM LIVE! Join Us to Talk About How They’re Generating Business

For the third year in a row, thousands of independent mortgage professionals gathered in Michigan for the biggest broker event of the year, UWM LIVE! In Part 2 of this special episode, we catch up with several UWM partners from around the country to find out how they’re leveraging technology, social media and more to boost their business.

In this episode of the Good. Better. Broker. podcast, you’ll hear client interviews from the third annual UWM LIVE! event in Michigan.


In this episode, we discuss ...

• 0:33 – interview with Adriana Bates
• 14:32 – interview with Tim Potempa
• 22:16 – interview with Bryce Bradley
• 30:32 – interview with Faris Tadros
• 37:23 – interview with Stacey Melton


Show Contributors:

Adriana Bates
Connect on LinkedIn
Connect on Instagram
Connect on Facebook

Tim Potempa
Connect on LinkedIn
Connect on Instagram
Connect on Facebook

Bryce Bradley
Connect on LinkedIn
Connect on Instagram
Connect on Facebook

Faris Tadros
Connect on LinkedIn
Connect on Instagram
Connect on Facebook

Stacey Melton
Connect on LinkedIn
Connect on Instagram
Connect on Facebook

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram or Twitter


Connect with UWM on Social Media:

• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube

Head to uwm.com to see the latest news and updates.

Five Clients Who Attended UWM LIVE! Join Us to Talk About How They’re Generating Business

For the third year in a row, thousands of independent mortgage professionals gathered in Michigan for the biggest broker event of the year, UWM LIVE! In Part 1 of this special episode, we catch up with several UWM partners from around the country to find out how they’re leveraging technology, social media and more to bring in business.

In this episode of the Good. Better. Broker. podcast, you’ll hear client interviews from the 3rd annual UWM LIVE! event in Michigan.


In this episode, we discuss ...

• 0:29 - interview with Bryon Taylor and Ryan Buys
• 12:19 - interview with Sonya Rodgers
• 21:08 - interview with Andy Fulton
• 32:24 - interview with Stephanie Ham
• 45:43 - interview with Odysa Castillo and Yariela Valdes


Resources Mentioned in This Episode:
Opus Clip


Show Contributors:

Bryon Taylor
LinkedIn, Instagram or Facebook

Ryan Buys
LinkedIn, Instagram or Facebook

Sonya Rodgers
LinkedIn, Instagram or Facebook

Andy Fulton
LinkedIn, Instagram, orFacebook

Stephanie Ham
LinkedIn, Instagram or Facebook

Odysa Castillo
LinkedIn, Instagram or Facebook

Yariela Valdes
LinkedIn, Instagram or Facebook

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram or Twitter


Connect with UWM on Social Media:

• Facebook
• LinkedIn
• Instagram
• Twitter
• YouTube

Head to uwm.com to see the latest news and updates.