As spring approaches, having the right team in place is crucial for garden center success. On this episode of the GreenThumb Minute we dive into the power of brand building for attracting, training, and retaining top talent and customers.

We discuss the impact of personnel rotation, the importance of differentiation, the powerful word of mouth your employees represent, and provide practical tips to build a strong brand that resonates with Millennials and Gen Z.

Learn how to differentiate yourself from the competition and create a workplace where employees thrive. Tune in for actionable strategies to build your brand and create a winning season.

If you want to talk directly to Catalina (Digital Director and Host) or Rob (Founder), you can email hello@dig-digital.com

Get help with your marketing https://dig-digital.com/ | Marketing Services for Garden Centers

This episode of the Greenthumb Minute kicks off Season II by focusing on maximizing profits during key sales periods like holidays and seasonal events.

In just a few minutes Host Catalina Morales breaks down the process into three actionable steps: Plan, Promote, and Personalize. Learn the importance of advance planning, targeted marketing, and creating a personalized customer experience to boost sales and drive business growth. The strategies discussed are applicable to any key sales period, whether it’s Valentine’s Day, Mother’s Day, or the spring planting season.

For more tips and strategies on growing your garden center, visit our website at dig-digital.com

If you want to talk directly to Catalina (Digital Director and Podcast Host) or Rob (Founder), you can email hello@dig-digital.com

Get help with your marketing⁠ https://dig-digital.com⁠ | Marketing Services for Garden Centers

In this episode, we'll explore the concept of "context-rich" content and how it can help you attract and engage your target audience.

Discover how to create content that not only informs but also inspires, and how to leverage various content formats to reach a wider audience. We'll also discuss the importance of balancing informative, engaging, and promotional content to keep your audience coming back for more.

Want to take your garden center's online marketing to the next level? Reach out to Dig Marketing today to learn how we can help you create a powerful online presence that drives results

Get help with your marketing⁠⁠⁠https://dig-digital.com⁠⁠⁠ | Marketing Services for Garden Centers

If you want to talk directly to Catalina (Digital Director and Podcast Host) or Rob (Founder), you can email hello@dig-digital.com