What happens when you mix tech innovation, multigenerational teams, and key performance metrics? You get a conversation credit union leaders can’t afford to miss.

Recorded Live at the FUEL Future Summit 2025 in Detroit, Michigan, host Joshua Barclay and co-host Elizabeth Osborne sit down in front of a live audience with Shawn Premer, Chief Human Resources Officer at Consumers Credit Union, to break down what it really takes to drive change, lead diverse teams, and make sense of all those KPIs.

Whether you're trying to sell big ideas, manage workplace dynamics, or just sound smarter in strategy meetings, this episode has you covered.

A big thanks to Credit Unions First for sponsoring this episode! They help credit unions maximize insurance profitability with smart, proactive solutions. Learn more at www.creditunionsfirst.org.

Listen now and visit GrowYourCreditUnion.com to see more.

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Bill Snider, Chief Strategy & Innovation Officer at Clearview Federal Credit Union, to discuss three timely topics shaping the future of credit unions.

The Struggles of Digital Literacy
Are tech-savvy team members getting harder to find? Despite living in a high-tech era, Bill believes digital literacy remains an essential focus when hiring and upskilling. As Becky points out, even younger employees accustomed to mobile apps can lack basic PC skills, forcing credit unions to strike a balance between training, buy vs. build software decisions, and proactively developing the tech talent they already have.

When the Well Runs Low
With liquidity near historic lows, credit unions are taking a closer look at deposits, asset duration, and emerging technologies. Bill explains how Clearview created a dedicated deposits team and revisited its investment mix to maintain financial stability. While Becky reminds us there’s “nothing new under the sun,” she highlights how innovations like tokenization and AI-driven analytics could help credit unions prepare for the next big shift.

Are We Always Better Together?
Forty-six mergers occurred in Q2, with most citing expanded services as the reason. Bill shares lessons from Clearview’s own merger experiences, warning leaders not to end up like the last scene of The Graduate—unsure of what’s next. From culture clashes to duplicate systems, he and Becky agree that bigger isn’t always better. Proper planning, cost-benefit analysis, and a clear post-merger roadmap are vital to success.

Visit growyourcreditunion.com to learn more!

Are Credit Unions Missing the Mark on Branding? In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Bethany Dutcher, VP of Marketing at Members First Credit Union, to explore three critical topics that could shape the way your credit union presents itself to the world.

Five Brand Killers
Discover why a lack of ownership, consistency, storytelling, real differentiation, and niches can undermine your credit union’s identity. Learn how focusing on emotional connections—and repeating your story more often than you think—keeps your brand top of mind.

Winning Over Millennials and Gen Z
With only 5% of younger generations turning to credit unions, it’s time to close the gap. Hear why aligning with their values, providing user-friendly mobile banking, and highlighting cooperative principles can help you stand out in a crowded marketplace.

Rebranding for Real Growth
Explore how a strategic brand refresh—rooted in a clear “why”—can fuel asset growth and member loyalty. From surveying employees for honest feedback to involving an internal “brand team,” see why rebranding is more than changing a logo; it’s connecting your culture to your community.

Visit growyourcreditunion.com to learn more!