Jacqueline Jackson, owner of Mattie's Garden, shares her journey from a successful banking career to establishing an urban farm in Birmingham, Alabama. She and host Katie Kulla discuss how Jacqueline started thinking about growing food instead of banking, and the careful planning that led to her leaving her job and starting her own farm. They also talk about the sustainable growing practices she uses, what a food desert is and how local farming can help reduce food insecurity.

They also discuss the joys and challenges of urban farming, the importance of community engagement, and Jacqueline’s approach to selecting crops based on market needs. The conversation highlights the evolution of her farming operation, soil and growing conditions in Alabama, and the lessons learned from her grandmother about food accessibility and generosity. Mattie’s Garden is named after Jacqueline’s grandmother, who had plenty of strategies for resilience to pass on after growing up as one of eleven children during the great depression.

Connect With Guest:
Instagram: @mattiesgarden

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

Discover innovative packaging solutions at A-ROO Company, your one-stop shop for customizable and eco-friendly packaging across various industries, including floral, produce, and specialty packaging. Explore stylish and eco-friendly Kraft Paper Sleeves and sheets at shop.a-roo.com today and enjoy an exclusive 15% discount with code "GFM15" for Growing For Market listeners. When it comes to quality and innovation, A-ROO Company is the name you can trust.

Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.

Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.

Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com

How does one go from Shakespearian acting to starting a company making regeneratively-grown heirloom-grain pancake mixes? Well, it involves an appearance on Shark Tank, eating pancakes five times a week for years, the pandemic, and so much more than we have room for here.

Listen to this episode for some great ideas on how to build a local foods brand, why they use popped popcorn for their pancake mixes and how they gauge customer demand in order to get their products into new stores, in this interview with host April Parms Jones.

Connect With Guest:
Website: https://longtablepancakes.com
Instagram: @longtablepancakes

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.

Since 1972 Ohio Earth Food has been the go-to source for soil testing, consulting as well as the highest performing and most cost effective granular and liquid fertilizers, seed starting soils, foliar sprays and disease and insect controls. All approved for use on organic farms. Start seeds in The Seed Catapult soil with mycorrhizae and put Re-vita Pro fertilizer in the soil before you plant. Learn more at ohioearthfood.com.

Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.

Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.

Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com

Jim Crawford founded New Morning Farm in Pennsylvania in 1976, starting and selling at multiple markets in Washington, D.C. He and his wife Moie are now semi-retired, having run the farm until they transitioned it to new ownership in 2019. They also founded the Tuscarora Organic Growers Cooperative that helped growers in rural Pennsylvania aggregate produce to reach the Washington, D.C. wholesale market.

This interview by host Katie Kulla is packed with useful information from one of the first wave of certified organic farmers, including starting farmers markets, tips for farm profitability, founding a cooperative, getting apprentices to stick around for multiple years, selling produce from other growers, and how to transition when it’s time for someone else to run the farm.

Connect With Guest:

Website: https://www.newmorningfarm.net
Instagram: @newmorningfarm

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

Since 1972 Ohio Earth Food has been the go-to source for soil testing, consulting as well as the highest performing and most cost effective granular and liquid fertilizers, seed starting soils, foliar sprays and disease and insect controls. All approved for use on organic farms. Start seeds in The Seed Catapult soil with mycorrhizae and put Re-vita Pro fertilizer in the soil before you plant. Learn more at ohioearthfood.com.

Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.

Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.

Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com

Romondo Woods of the Urban Youth Agriculture Farm in Detroit, Michigan, tells us about how he is producing food for the city, while at the same time giving children hands-on experiences at the farm. Romondo started the farm a decade ago and has been scaling up ever since in order to make it a growing source of produce for the city. In addition to letting kids know where their food comes from, they are helping make Detroit a leading example of how cities can implement natural farming practices that make the city a healthier place for people to live.

Romondo was interviewed by host April Parms Jones while he was attending the 2024 Slow Food Terra Madre Salone del Gusto in Turin, Italy, where he was serving as a delegate for Slow Food USA. Romondo recently got certified as a produce safety teacher so he can help train other farmers in how to keep their produce safe through postharvest handling as they expand their farms. Lots of ideas and inspiration in this podcast for both how to run the educational as well as the food production aspects of a farm!

Connect With Guest:

Website: https://uyadetroit.com

Instagram: @u.y.a.detroit

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.

Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.

Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com

In this conversation, host Rebecca Kutzer-Rice speaks with Matt Dell, co-owner of Treadlight Farm, about their journey into organic flower farming, the transition from retail to wholesale, and the unique challenges and strategies involved in scaling their business. Treadlight Farm focuses on uncommon flower varieties, and Matt discusses how they built relationships with wholesalers, and the techniques they use to manage production effectively. This covers quite a transition since Treadlight Farm started with hand tools and a small greenhouse, and they now manage about 20 acres with a number of greenhouses.

Matt talks about how being certified organic affects their production, the importance of sustainable practices, and the role of native plants in horticulture. He explains the mechanics of organic certification, and shares practical tips for small and mid-sized farmers and, as he puts it, making a name for themselves by “growing weird stuff that you can’t find anywhere else.” The discussion highlights the environmental impact of flower farming and the potential for a shift towards organic ornamental plants.

Connect With Guest:

Website: https://www.treadlight-farm.com

Instagram: @treadlightfarm

Link to free article about starting lisianthus from seed, by host Rebecca Kutzer-Rice, that was mentioned in the episode

https://growingformarket.com/articles/planning-and-starting-lisianthus-from-seed

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.

Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.

Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.

Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com

If you're an experienced vegetable farmer, don't miss out on the 2025 Organic Vegetable Production Conference! In its 9th year, this conference fills that "expert-level" niche you're looking for. With online sessions on January 23rd and 24th for only $75 and in-person sessions on January 31 and February 1, in Madison, Wisconsin, you can plug in no matter where you are. Register today at bit.ly/ovpc-2025

Corinna Bench learned digital marketing by doing the marketing for her family’s farm, Shared Legacy Farms. They grow certified organic vegetables for a 400-member CSA in Ohio, and Corinna offers classes and coaching for farm marketing through MyDigitalFarmer. Whether your goal is to get more people to your market stand or sell out your CSA by the New Year, don’t underestimate the importance of marketing to grow your business! In this interview, we talk about what she has learned from running her own farm’s marketing campaigns.

Corinna tells us how to identify products ripe for a promotion, plan around important dates, set revenue goals, and create marketing peaks to maximize sales. The discussion also covers nurturing customer relationships through engaging content and using lead magnets to attract and retain customers. Since this is the first episode of the new year, Corinna tells us how to plan out a promotion calendar for the whole year. Corinna offers marketing classes and coaching at mydigitalfarmer.com.

Connect With Guest:

Website: https://mydigitalfarmer.com

Instagram: @mydigitalfarmer

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com.

BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.

Since 1972 Ohio Earth Food has been the go-to source for soil testing, consulting as well as the highest performing and most cost effective granular and liquid fertilizers, seed starting soils, foliar sprays and disease and insect controls. All approved for use on organic farms. Start seeds in The Seed Catapult soil with mycorrhizae and put Re-vita Pro fertilizer in the soil before you plant. Learn more at ohioearthfood.com.

Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.

Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.

If you're an experienced vegetable farmer, don't miss out on the 2025 Organic Vegetable Production Conference! In its 9th year, this conference fills that "expert-level" niche you're looking for. With online sessions on January 23rd and 24th for only $75 and in-person sessions on January 31 and February 1, in Madison, Wisconsin, you can plug in no matter where you are. Register today at bit.ly/ovpc-2025.

Rogue Farm Corps grew out of the age-old network of farmer-led apprenticeships, to help make the apprenticeship system compliant with modern labor laws and fulfil its educational component, while continuing to give people real-world farming experience on the way to starting their own farms. In the process they’ve added many opportunities in addition to traditional apprenticeships, forming a robust training program to the benefit of beginners and current farmers alike.

Geoffrey Van and Kait Crowley tell us about Rogue Farm Corps on this week’s pod, a non-profit that trains and equips the next generation of farmers and ranchers in Oregon. RFC's Farmer Training Program seeks to train an inclusive and diverse next generation of farmers through on-farm training and mentorship; classes, farm tours, and discussions; networking in the agricultural community; and connecting with other beginning farmers. RFC's Future Farms Program addresses systemic barriers to accessing land, capital, and other resources by providing the education and networking for farmland leasing and transfer; farm business technical assistance; and resources and assistance on collaborative models of farming.

Both Geoffrey and Kait have many years of involvement in farming. Before becoming current RFC’s Farmer Training Program Manager Kait completed an advanced apprenticeship with Rogue Farm Corps in 2018. Kait also co-founded PK Pastures, a certified organic and Animal-Welfare-Approved pastured livestock operation.

Geoffrey was born and raised in Hong Kong. After school, he began working on farms in New Mexico and Oregon. In 2017, Geoffrey and four friends started Spoon Full Farm in Thorp, Washington, where they primarily raised livestock, grew vegetables, and made value-added products. In late 2020, Geoffrey began working at Rogue Farm Corps where he is Director of the Future Farms Program.

Connect With Guest:

Website: www.roguefarmcorps.org
Instagram: @roguefarmcorps

Podcast Sponsors:

Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:

Since 1972 Ohio Earth Food has been the go-to source for soil testing, consulting as well as the highest performing and most cost effective granular and liquid fertilizers, seed starting soils, foliar sprays and disease and insect controls. All approved for use on organic farms. Start seeds in The Seed Catapult soil with mycorrhizae and put Re-vita Pro fertilizer in the soil before you plant. Learn more at ohioearthfood.com.

Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.

Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.

If you're an experienced vegetable farmer, don't miss out on the 2025 Organic Vegetable Production Conference! In its 9th year, this conference fills that "expert-level" niche you're looking for. With online sessions on January 23rd and 24th for only $75 and in-person sessions on January 31 and February 1, in Madison, Wisconsin, you can plug in no matter where you are. Register today at bit.ly/ovpc-2025