• Growing an agency for 12 consecutive years powered by happiness - with Jaye Cowle

  • Aug 20 2024
  • Durée: 33 min
  • Podcast

Growing an agency for 12 consecutive years powered by happiness - with Jaye Cowle

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  • Résumé

  • How do you set happiness as your North Star to drive year-on-year growth for 12 years?

    Jaye Cowle is Founder at Launch. She started her performance marketing agency 12 years ago. She’s overseen continued growth with a focus on people-powered performance.

    In this episode, Jaye shares how she:

    • Placed the concept of ‘powered by happiness’ at the core of what they do internally and with clients
    • Uses the 3 pillars of Autonomy, Mastery and Purpose to underpin team motivation
    • Accepts that their happiness proposition can be off-putting... but it’s worth it so they don’t have a vanilla agency proposition
    • Created a feedback culture where people can communicate how happy they are, share ideas and celebrate each other weekly
    • Uses their values as a common shared language in recruitment, onboarding, personal development and celebrating successes
    • Is shaping their client offerings around their values and happiness mantra, elevating them beyond their current service offering

    Jaye also talks about the impact of her near-death brush with cancer 5 years ago. She leans in far more on the things she’s passionate about and lives a more amplified life.
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