• He Likes It Hey Mikey!

  • Sep 19 2023
  • Durée: 6 min
  • Podcast

He Likes It Hey Mikey!

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  • Résumé

  • Every Gen-Xer who watched TV knows the words to the limited script:

    Boy 1: “What’s this stuff?”

    Boy 2: “Some cereal. It’’s supposed to be good for you.”

    Boy 1: “Are you gonna try it?

    Boy 2: “I’m not gonna try it. YOU try it!”

    Boy 1: “I’m not gonna try it.”

    [enter lightbulb moment/stroke of genius here]

    Boy 2: “I know! Let’s get Mikey!”

    Boy 1: “He won’t eat it. He hates everything.”

    Camera pans to Mikey, who has been given the unwanted bowl of cereal.

    Mikey, completely unawares, starts eating and doesn’t stop.

    Boy 1: “He likes it!! Hey Mikey!!”

    Cue voiceover with a call to action about how Life Cereal is good or you, etc.

    Never again could four words in simple succession immediately become the catch-phrase of the era.

    You can read the full post here: He Likes It! Hey Mikey!
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