• Hide the data, show the insight with Zaf Kassam, Head of Data Analytics, Informa

  • Jul 5 2023
  • Durée: 29 min
  • Podcast

Hide the data, show the insight with Zaf Kassam, Head of Data Analytics, Informa

Écouter gratuitement

Voir les détails du balado

  • Résumé

  • In episode five, David is joined by Zaf Kassam, head of data analytics at British B2B publishing company Informa.

    Zaf explains how his early career saw him undertaking humanitarian development work in Afghanistan, where he discovered first-hand how data and analytics can shed light on problems that had previously been hard to quantify.

    After a stint working at Google, Zaf built MeasureGrow – a marketing dashboard that helped companies improve their lead generation by unlocking unusual data sources. Here, he discovered that best way to present data to customers is similar to a successful sales pitch: lead with the conclusions and let the customer ideate on top of your base.

    Find out how Zaf thinks data and development has become more democratic. Are data analysts becoming a thing of the past? How should businesses structure their teams to spread their tools to non-data professionals? And who is the person who’s had the biggest impact on his own career?

    Listen now to find out Zaf’s answers to these questions and more.
    Voir plus Voir moins
Voir plus Voir moins
activate_Holiday_promo_in_buybox_DT_T2
activate_samplebutton_t1

Ce que les auditeurs disent de Hide the data, show the insight with Zaf Kassam, Head of Data Analytics, Informa

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

Évaluations sur Audible.ca

Évaluations sur Amazon.ca
Il n'y a pas encore de critiques pour ce titre.