Music and cannabis just go together like peanut butter and jelly. Cannabis culture has been heavily influenced by musical artists and festivals and it’s a unique and valuable dynamic to our industry. 

In this episode, I’m interviewing Chang Weisberg, a powerhouse in the cannabis and music industries. He shares about his amazing career, why cannabis and music are a match made in heaven, and why he created the High Hopes Summit and Festival. It’s an enlightening conversation, and I hope you learn as much as I did.

In this episode, you’ll learn…

[04:08] Chang is a powerhouse in the cannabis industry and he shares some highlights of his amazing career

[15:43] Chang breaks down what production means for a music festival, the difference between production and promotion, and why music and cannabis go so well together

[21:33] The joys of owning a cannabis dispensary and meeting people from all walks of life, plus Chang shares about his new shop, New Generation

[34:39] The responsibilities of being a cannabis license holder, plus the importance of having a real estate portfolio

[45:54] Chang talks about why he created the High Hopes Festival

[57:57] What’s happening in cannabis legislation around the country is scary right now

[01:05:21] Chang gives me tips on how to judge cannabis flower

Get full notes and a transcript at: 

https://highsalwa.com/2023/07/05/high-hopes-why-music-and-cannabis-are-a-dynamic-duo-with-entrepreneur-chang-weisberg/

Let me help you save time and money in the industry with my templates on winning licenses in multiple cannabis markets. Visit my website for all the pre-rolled downloads you’ll need to get started: https://highsalwa.com/