In this episode, we dive into how Google reads, ranks, and recommends your dispensary website. Learn how Google’s crawlers discover and index your pages, why proper site structure matters, and the key ranking factors that influence your visibility. We’ll cover content relevance, user experience, backlinks, technical SEO, and local search optimization. Plus, we’ll share actionable steps to ensure your dispensary site is fully optimized for search engines. Whether you're struggling with rankings or looking for an edge over competitors, this episode is packed with practical SEO insights to help you drive more traffic and grow your locations.

Dispensary owners and marketing teams need clear SEO data to make smart decisions. In this episode, we break down how to set up a dispensary SEO report in GA4 and Search Console, highlighting the five most important local SEO KPIs. Tune in and take control of your SEO strategy.

This episode explores the most effective content strategies for cannabis blogs to attract, engage, and convert readers into loyal dispensary customers. From educational posts and product spotlights to local content and lifestyle articles, we cover the types of blogs that resonate with your audience. Learn actionable tips for keyword research, on-page SEO, and creating compelling calls to action that drive sales. Whether you're starting a new blog or refining your existing strategy, this episode provides the tools you need to build a successful dispensary blog that informs, engages, and boosts customer loyalty.

In this episode, we talk about the essentials of schema markup and how dispensaries can use it to improve their SEO and stand out in search results. From LocalBusiness and Product schemas to FAQ and Review schemas, we break down the types most relevant to dispensaries. You'll learn actionable tips for implementing structured data, avoiding common mistakes, and leveraging schema to attract more customers. Whether you're new to SEO or looking to optimize further, this episode provides everything you need to enhance your dispensary's online visibility.

In this episode, we dive into the top 10 dispensary SEO strategies to avoid, covering pitfalls like keyword cannibalization, chasing high-volume keywords, and using duplicate or misleading content. We also discuss common technical blunders, such as neglecting accessibility and investing in expired domains with bad histories. Additionally, we highlight industry-specific risks like aggressive link-building in a regulated space and outdated SEO trends that harm credibility. Packed with actionable insights, this episode helps dispensaries steer clear of harmful tactics and focus on sustainable, effective strategies to boost their online visibility and reputation.

In this episode, we dive into the unique SEO challenges faced by multi-state cannabis operators (MSOs) and provide actionable solutions to overcome them. Learn how to create geo-specific content, optimize Google Business Profiles, and leverage localized link building to boost your rankings across multiple state markets. Discover the tools and metrics you need to manage and refine your multi-state SEO strategy while maintaining a cohesive brand identity. Whether you're expanding to new states or optimizing existing locations, this episode is packed with insights to help your dispensary thrive.

In this episode, we dive into the essentials of optimizing dispensary menus for local SEO success. Learn actionable strategies to improve your menu’s visibility in local search results, from keyword integration and schema markup to leveraging Google Business Profile and maintaining consistency across platforms. We’ll also cover tracking performance to refine your efforts and drive more traffic to your dispensary. Whether you’re looking to attract nearby customers or boost sales, these practical tips will help make your menu a local SEO powerhouse.

In this episode, we talk about Google’s SERP updates for 2025 and what they mean for dispensary SEO. From AI-driven search results and handling complex queries to prioritizing user intent, E-E-A-T principles, and page experience, we break down the key changes dispensary owners need to prepare for. Learn actionable strategies to keep your website fresh, optimize for evolving search trends, and ensure your dispensary remains competitive in Google’s evolving search landscape. Stay ahead of the curve and set your dispensary up for SEO success in 2025!