Episode 244 / Is it too late to plan holiday promotions? Nope. You still have plenty of time–and holiday promotions don’t have to be complicated or time-consuming.
We delve into what tactics we’ve used and found effective for marketing to cold, warm, and hot audiences.
-What we wish we’d known about marketing during the holidays
-Group promos ideas -> warm/cold audience
-Solo promo ideas -> hot audience
Bookish Wish List – your favorite books/bookish things
https://www.sararosett.com/bookish-wish-list/
Mystery Lover’s Gift Guide: https://www.sararosett.com/gift-guide/
-Last Minute ideas -> cold and warm audiences
-Newsletter content ideas -> hot audience
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⚡Links:
- Post from Written Word Media for promotion ideas and consumer mindset: https://www.writtenwordmedia.com/book-promotion-for-holiday/
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