Do you Got ROI? Are you getting a Return on Investment – ROI – from your Digital Marketing? To survive as entrepreneurs, we must make digital marketing part of our promotional tool kit. Podcast guest Corey Morris is founder and CEO of Voltage Brands, a premier digital agency focused on digital marketing and websites (TheDMSP.com or Voltage.Digital).

Corey has spent 20 years working in strategic and leadership roles focused on growing client brands with ROI-generating digital strategies. His industry leadership, client success, and community-focused work led to a Digital Marketing Association Marketer of the Year award. Corey will help us to improve our Digital Marketing, and get more ROI from it!

Subjects discussed in podcast include:
• Corey Morris’s journey into launching a digital marketing business
• How he got started with digital marketing
• Corey’s “START Planning Process”
• Using START to develop a better Digital Marketing Plan
• How does digital marketing reinforce your company’s brand?
• How do we get more digital marketing engagement?
• How often should you post on social media?
• The right amount of content to support digital marketing
• How website designs can better support Digital Marketing
• How is Artificial Intelligence – AI - changing digital marketing?
• Accounting for AI in your online presence and digital marketing
• One thing a podcast listener can do right now to improve ROI from Digital Marketing

Episode Spotlight: Lil' Bubba (LilBubbas.com)

[caption id="attachment_181004" align="aligncenter" width="950"] Corey Morris, CEO of Voltage Brands[/caption]

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Interview with Immigrant Entrepreneur and Legal Expert Catherine Delcin:

The Home Business Podcast is about helping you succeed in a home-based business. That foundation starts by getting your business set-up for succeed; including its legal structure. Catherine Delcin (CatherineDelcin.com) is an expert in getting entrepreneurs set up to succeed.

We also love success profiles on the podcast. Catherine Delcin has an Inspirational start-up story. Having immigrated to the U.S. from Haiti, she knows firsthand the value of opportunity and the determination required to turn one’s vision into reality.

Subjects discussed in podcast include:
• Catherine Delcin’s journey into her own business
• Start-up challenges she faced and how she overcame them
• Critical decisions when choosing the right business structure
• Protecting your intellectual property
• Steps involved in starting a business from a legal perspective
• Common legal mistakes entrepreneurs make and how to avoid them
• How Catherine helps entrepreneurs choose the right business structure
• Protecting intellectual property in a tech startup or product-based business
• One thing a podcast listener can do tomorrow to better legally shore up their business

Episode Spotlight: Lil' Orbits (LilOrbits.com)

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Interview with Staffing Entrepreneur Erik Reid:

As home-based entrepreneurs, we often have to become guerilla fighters in our businesses. This leads to adopting innovative ways to succeed in business.

One innovative way is to “flip the model” in the industry you want to break in to. Flip that model and break the chains that hold you back from succeeding in your targeted market.

A Case in point is Erik Reid, one of the two brains behind the company Virtustant (Virtustant.com). Erik Reid, along with his partner Kevin Wright, run Virtustant, a company that’s connecting businesses with top remote talent in regions like Latin America. What’s most intriguing is how they’re flipping traditional hiring models to launch and grow Virtustant.

Subjects discussed in podcast include:
• Erik Reid’s Inspiration fo launching Virtustant
• How Erik flipped the model to gain a foothold in the hiring industry
• Toughest challenges to overcome in launching the business
• Going head-to-head with other hiring companies after flipping the hiring model.
• Leveraging competitive advantages to flip how business is done in the hiring industry
• Guerilla marketing tactics used to launch and grow their start-up
• Turning Artificial Intelligence into a competitive advantage.
• What does the future of work hold in the hiring industry?
• What a podcast listener can do to start flipping their own business model

Episode Spotlight: Little Jimmy's Italian Ice (ItalianIce.net)

[caption id="attachment_179405" align="alignleft" width="512"] Erik Reid, co-founder of Virtustant[/caption]

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Interview With Mindset & Manifestation Mentor Scott Haug:

As a home-based entrepreneur, do you ever stop and think about how you can reach the next level of your own human potential? Podcast guest Scott Haug (ScottHaug.com) can show you how to shift your mindset to achieve greater potential.

He’s an expert in giving entrepreneurs a visual path to achieve real results through using the art of manifestation and laws of attraction. With hundreds of thousands of followers on Youtube, TikTok, and Instagram, Scott Haug is a thought leader in shifting mindsets. He is renowned for his ability to show anyone how to apply a mindset shift to truly impact his or her life – and business!

Subjects discussed in podcast include:

• Scott Haug’s personal journey to becoming a thought leader
• What inspired Scott to form a company based on coaching towards manifestation
• How manifestation and the laws of attraction work
• How to attain real results through using these ideas
• The art of visualization
• Why mindset is so important to unlocking human potential
• Mindset advice for those of us struggling to be entrepreneurs
• How do we reach that next level in our potential?
• Tips for entrepreneurs to boost our productivity
• One thing a podcast listener can do tomorrow morning to start shifting their mindset

Episode Spotlight: Ad Benches (AdBenches.com)

[caption id="attachment_179070" align="aligncenter" width="1000"] Mindset & Manifestation Mentor Scott Haug[/caption]

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Interview With Leading Guru’s on How Couples Can Work Together Better in Business:

Couple-Preneurs – If you are running a home-based business and living with a significant other, married or otherwise, chances are you are both “Couple-Preneurs”. It’s tough to keep business and pleasure totally separate. To meet this challenge we talk with Kyle & Ariel Tresch, who are the founders of a mentorship company appropriately named Couplepreneurs (KyleandAriel.com).

Kyle & Ariel equip other entrepreneur couples with the strategies to grow without growing apart in the process. They will help you discover how to turn your working dynamic as a couple into your ultimate competitive advantage in business.

Subjects discussed in podcast include:
• How Kyle & Ariel became the leading guru’s in couple-preneur relationships
• Key things they do in their business to help couple-preneurs
• Ways to stay on the same page & thrive as an entrepreneurial couple?
• Working together efficiently when you have different personalities or working styles?
• Resolving issues when you step on each other's toes in business
• What to do when one of the partners feels stuck doing tasks they don’t want to do.
• How to keep the fires of intimacy burning when the relationship is under major business stress
• One thing a podcast listener should do tomorrow morning to better thrive as a couple / entrepreneur?

Episode Spotlight: Safety Technology (SelfDefenseMarket.com)

[caption id="attachment_178980" align="aligncenter" width="696"] Couple-Preneurs Kyle & Ariel Tresch[/caption]

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Interview with Ryan Parsons, CEO of Franchise Company Evive Brands:

There are few START-UP options better than becoming a franchise owner. Most franchises can be operated home-based. To help us learn more about franchising we are joined today by Ryan Parsons, CEO of Evive Brands (EviveBrands.com).

Ryan is leading Evive Brands, that helps provide franchisees with the tools and support needed to unlock growth potential. He’s well positioned to give us a cutting-edge perspective on how YOU can unlock potential as a franchisee.

Subjects discussed in podcast include:
• How Ryan Parsons ended up a CEO in the franchise business sector
• Why home-based franchising has so much potential today
• Low-risk entry strategies to launch a franchise
• key success strategies for working with a franchisor
• “Plug and play” franchise benefits for home-based entrepreneurs
• Tools to unlock growth potential in a franchise
• The importance of vendor partnerships
• Scaling from a single operation to multiple franchise units
• How Evive Brands creates cross-branding opportunities
• What is one thing a podcast listener should do tomorrow morning to learn more about getting started as a franchise owner

Episode Spotlight: Lil' Bubba (LilBubba.com)

[caption id="attachment_178332" align="alignleft" width="500"] Ryan Parsons, CEO of Evive Brands[/caption]

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Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding:

We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa's journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring.

Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment.

Subjects discussed in podcast include:

• Melissa Core-Caballo’s exciting entrepreneur journey
• Critical turning points to attaining the success she achieved
• What were some of the tougher challenges Melissa faced?
• What’s it like working with clientele in the entertainment industry?
• Melissa’s work-life balance mindset
• Why is branding so important?
• Dead Horse Branding’s signature “DH7 branding formula”
• What are key things a start-up company should look at to launch their brand?
• Ways that a more established company can improve their brand
• What is one thing a podcast listener should do tomorrow morning to start building a better brand?

Episode Spotlight: City America (CityAmerica.com)

[caption id="attachment_172542" align="alignleft" width="643"] Melissa Core-Caballo, Owner of Dead Horse Branding[/caption]

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Interview with Author and Entrepreneur James Harold Webb:

Redneck Resilience – The phrase drives home the importance of building resilience in these uncertain times, in whatever business you operate. Podcast guest James Harold Webb is the author of the book “Redneck Resilience.” He talks about the critical issue of your business’s resilience to better navigate uncertain times.

In addition to being the author of “Redneck Resilience: A Country Boy’s Journey To Prosperity.” James Harold Webb (www.JamesHaroldWebb.com) has a great entrepreneur success story across many different businesses, including health care outpatient services, extensive franchising businesses, and in the fitness industry.

Subject discussed in podcast include:
• The inspiration for writing “Redneck Resilience”
• Challenges to business owners in uncertain times
• Contingency plans and strategies to navigate uncertain times
• Diversifying your business to protect you when times are difficult
• An entrepreneur’s mindset that helps navigate uncertainty and build resilience
• Money and financial strategies to help reduce business uncertainty
• Building more business resilience with sales and marketing activities
• What is one thing a podcast listener should do tomorrow morning to build more resilience and better navigate these uncertain times?

Episode Sponsor: Lil’ Orbits

[caption id="attachment_172287" align="alignleft" width="500"] Author and Entrepreneur James Harold Webb[/caption]

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