AI is everywhere – it’s on our phones, it’s in our cars, and it’s definitely having an affect on how customers find your business online. On this episode of Small Business Small Talk, hosts Ian Messinger and Lauren Schenk discuss the growing power of AI with Hibu's Chief Information Officer Ira Klein and Senior Project Manager Gretchen Ast.
They talk through AI's evolution, including machine learning (supervised and unsupervised) and generative AI, and they delve into how Google's AI-generated answers (AIO) has already changed the search results page in a big way, and the importance of SEO, local rankings, and E-A-T (Expertise, Authoritativeness, Trustworthiness) for small businesses.
They also discuss all the ways Hibu is using AI to help clients improve content quality, avoid time-wasting robo-calls, and streamline customer review generation. Hear why it’s important for your small business to adapt to AI's evolving role in search and customer engagement, and how Hibu can help you take the next step.
