In this Comms Coffee Club podcast episode, host Max Forsyth chats with asset management communications & PR expert Natasha Moore, now Senior Comms Manager at British Patient Capital and formerly of Morningstar, Candrian, LaSalle Investment Management and Janus Henderson Investors.
Natasha shares her journey from political communications to asset management communications, offering insights into the importance of CEOs' communications skills, the impact of geopolitical risks, and the art of building trust with fund managers. With a background in the Conservative Party press office, she discusses the challenges of the 24-hour news cycle and the need for clear messaging. The episode concludes with thoughts on positioning industry leaders as thought leaders and the value of networking for comms professionals.
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