How Can You Create Marketing That Sticks? (with James I. Bond)

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How Can You Create Marketing That Sticks? (with James I. Bond)

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À propos de cet audio

Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares:

Why some ads make you flinch
How a clever name can turn a copycat product into a goldmine
Why men might want to buy a "Lawnmower" for their bathroom
How fire helped a company boost its business
Why rhyming, honesty and being blunt are good messaging strategies

These concepts and more stick to our brains because they connect to it where decisions really happen.

James' website - YesBrainGlue.com

James' book - Brain Glue on Amazon

James on LinkedIn - James I. Bond

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