• How Early Stage Startups Can Jumpstart their Marketing with Mike Boyarski, CMO at DeepL

  • May 19 2023
  • Durée: 26 min
  • Podcast

How Early Stage Startups Can Jumpstart their Marketing with Mike Boyarski, CMO at DeepL

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  • Résumé

  • Mike Boyarski, chief marketing officer at DeepL, chats with Venrock partner Ethan Batraski about the role marketing plays at an early stage company. A marketing veteran with more than 20 years of experience at companies such as Fivetran and SingleStore, Boyarski shares best practices for building a marketing foundation, engaging your community, and when early stage startups should hire their first marketer. 

     

    [00:02:06] Rapid fire questions

    [00:05:12] The role of marketing in an engineering-dominated company

    [00:06:39] How to handle marketing before your first marketing hire

    [00:09:23] Engaging developers in the marketing process

    [00:17:05] When should a company hire its first marketer? 

    [00:23:05] Metrics for marketing teams to consider

     

    Full transcript: https://bit.ly/41QtR0R 

     

    Follow Ethan: https://twitter.com/ethanjb 


    Follow Ganesh: https://twitter.com/gan3sh
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