Are you prepared for the future of the vacation rental industry?
In this episode, I sit down with Caitlin Cassady, VP of Marketing at Beyond, to explore the evolving landscape of short-term rentals and how data-driven insights can propel your business forward.
In this episode, you’ll learn how to:
- Discover why thinking beyond “short-term rentals” and embracing the broader “stays industry” is crucial for success
- Learn how to use real-time search data to make informed decisions about pricing, marketing, and amenities
- Understand the impact of events like concerts and major sports competitions on booking patterns
“Don't just rely on historical pacing data. That is not going to help your direct booking website really start to shine and really start to be as impactful as it probably could be.” - Caitlin Cassady
About Caitlin Cassady
Caitlin Cassady is the VP of Marketing at Beyond, where she spearheads the company's marketing strategy and cross-functional initiatives, transforming data into compelling narratives that deliver measurable business results. With 15 years of experience as a communications and content marketing leader in enterprise tech, Caitlin brings a wealth of expertise to the table. She’s also an avid reader, a recovering journalist, and a self-proclaimed mac & cheese connoisseur.
Connect with Caitlin and Beyond:
Caitlin’s LinkedIn: https://www.linkedin.com/in/caitlincassady/
Website: https://www.beyondpricing.com/
Whether you're new to data analytics or looking to refine your approach, this episode offers valuable insights to help your vacation rental business thrive in the evolving stays industry.
The key moments on this episode are:
00:00:00 The Future of Travel: Trends Reshaping the Vacation Rental Industry
00:00:51 Meet Caitlin Cassidy: VP of Marketing at Beyond
00:02:51 The Evolving Short-Term Rental Market: Data-Driven Insights
00:07:07 Leveraging Data for Direct Bookings
00:13:13 Beyond Pricing: Data-Driven Strategies Beyond Just Pricing
00:15:50 Event-Based Pricing Strategies: The Taylor Swift Effect
00:23:21 Leveraging Data for Amenity Offerings
00:26:09 Data Democratization: Leveling the Playing Field for Small Property Managers
00:27:30 Key Advice for Growing Direct Bookings
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Show notes are available at: https://directbookingsuccess.com/podcast/
Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/
The ULTIMATE all-in-one marketing platform for short term rental is finally here! Check it out: https://bookdirectpro.com/
FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/
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