Building a business that truly feels like you isn’t always easy, but it makes all the difference in the long run. Krystal Roney-Smith, M.S.N., RN, FNP-C, knows this firsthand—she went from being a labor and delivery nurse to running a thriving med spa and training school. She’s sharing what it took to get there, from navigating the chaos of entrepreneurship to building a community that actually supports her growth. Plus, she’s pulling back the curtain on how she uses AI and social media to connect with clients in a way that feels real and effortless. Krystal’s story is a reminder that success isn’t just about strategy—it’s about knowing who you are and what you stand for. She’s breaking down why understanding your core values makes every business decision clearer (and way less stressful). We’re also talking about the power of collaboration, mentorship, and why surrounding yourself with the right people can change everything. If you’ve ever wondered how to grow without losing yourself in the process, this one’s for you. Speaking of growth—if you’re tired of feeling stuck in the cycle of trading hours for dollars, grab our FREE eBook, The Health Professionals Playbook for Adding Multiple Streams of Income: https://bit.ly/42YnYki. And if you’re ready to take things up a notch, come hang with us at the Health Biz Growth Conference! It’s three days of real talk, fresh strategies, and serious business breakthroughs—don’t miss it! Timestamps [00:00:00] Introduction [00:03:31] Finding your authentic self [00:04:38] Your core values as a business owner [00:05:55] Transitioning from a nurse practitioner to a med spa owner [00:09:50] Business growth during COVID [00:15:31] Authenticity in business relationships [00:17:39] A vision for 2025 [00:19:10] AI and tech recommendations [00:20:45] Resolving issues with charging more [00:24:08] what does giving yourself grace mean? Memorable Quotes "The problem with that is when you're trying to solve too many problems so you become what we call a people pleaser and a yes person. When we really need to be saying no and staying true to your core." [00:03:59] – Krystal Roney-Smith "When I started being true to my style, I cultivated my own audience that was willing to pay me whatever in order to get the service that I talked about or this procedure that they saw or just anything because they felt connected to me." [00:14:44] – Krystal Roney-Smith Connect with Krystal Roney-Smith Website: https://www.lushrx.com/ Instagram: https://www.instagram.com/krystal_np_injects/ Facebook: https://www.facebook.com/krystal.roneysmith/ Links Mentioned In This Episode Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/ Secure your spot for the Health Business Growth Conference – https://pages.healthbusinessgrowthcollective.com/hbgc-sp?am_id=susan5211 Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/ Get your playbook below click here👇 THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1 Produced by Evolved Podcasting: www.evolvedpodcasting.com
