Unlock the secrets of getting PR for your podcast in this insightful episode of Start, Grow and Monetise Your Podcast! Alex Chisnall and James Burtt dive into actionable strategies to secure earned media coverage, build credibility, and attract new listeners.

From leveraging regional relevance to crafting the perfect press release, this episode is packed with tips to help your podcast gain visibility and authority. Whether you’re just starting or looking to scale, this episode will guide you through practical steps to use PR as a powerful growth tool.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

The difference between owned and earned media—and why earned media matters

How to create PR pitches that grab journalists’ attention

Tips for leveraging awareness days and niche publications

The value of guest appearances on other podcasts for exposure

Real-world examples of PR success stories from podcasters

Key Takeaways:

Owned vs. Earned Media: Understand the unique credibility boost of earned media

Crafting Irresistible Pitches: Make your content regionally relevant and easy to use

Awareness Days: Use thematic days to align your podcast with trending topics

Podcast Guesting: Appear on other shows to gain listeners already engaged in the medium

PR Persistence: Follow up with journalists and make their job easier for better results

Recommended Tools & Resources:

Google Press Release Templates: Simplify your pitch creation

Pod School: A free community for podcast makers offering tools and resources

PodStatus: Track your podcast’s rankings and reviews worldwide

Awareness Day Calendars: Find trending days to align with your podcast’s content

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

Instagram: @podschool

TikTok: @podschool.community

YouTube: @stargrowmonetiseyourpodcast

LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcasting tips, how to get PR for podcasts, podcast growth strategies, PR for podcasters, how to pitch journalists, podcast promotion tips, podcast guest strategies, media coverage for podcasts, earned media tips, podcast visibility, podcasting tools, how to grow your podcast, podcast PR success, podcast community tips, Pod School tips

Dive into the inspiring journey of Martin Hewlett, a former paramedic turned full-time podcaster whose mindfulness and meditation podcast has garnered over 10 million downloads and continues to resonate with listeners worldwide.

In this episode, Martin shares his transition from a high-stress career to living his dream life in a camper van, traveling the UK, and recording impactful meditations. Learn the strategies behind his success, from niching down and leveraging effective tagging to building a loyal audience of over 100,000 subscribers.

Whether you're an aspiring podcaster or seeking mindfulness in your life, this episode offers actionable tips and motivation to pursue your passion and make it profitable.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How Martin transitioned from paramedic to full-time podcaster

• The importance of finding and targeting your niche audience

• Strategies to optimize podcast visibility using effective tags

• Monetization techniques for podcasters, including ad revenue and sponsorships

• Tips for maintaining mindfulness and balance while growing a podcast

Key Takeaways:

1. Start Small, Dream Big: Martin earned seven cents on his first day but stayed consistent, eventually surpassing his paramedic salary

2. Niche Matters: Focus on a specific audience for deeper engagement and loyalty

3. Mindfulness is Key: Integrating mindfulness into your daily life improves mental clarity and podcast creativity

4. Leverage Social Media: Build an authentic connection with your audience for organic growth

5. One Take Wonder: Simplify your recording process for efficiency and authenticity

Recommended Tools & Resources:

• Podcast Hosting Platforms: Libsyn, Buzzsprout, or Podbean

• Tagging and SEO Tools: TubeBuddy, VidIQ, and Otter.ai for transcription

• Social Media Tools: Hootsuite, Buffer, and Canva for content promotion

• Mindfulness Apps: Headspace and Calm for inspiration

• Courses: Martin Hewlett’s online course on starting a podcast

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

mindfulness podcast, meditation podcast tips, how to start a podcast, podcast monetization, podcasting success stories, podcast SEO tips, living the van life, niche podcasting strategies, grow podcast audience, podcasting tools and resources

In this episode of "How to Start, Grow, and Monetize Your Podcast", James Burtt and Alex Chisnall dive into the art of pitching your podcast to dream guests. From booking high-profile names like Grant Cardone and Lewis Howes to leveraging strategic timing and personalized outreach, they share actionable strategies to elevate your guest roster.

Learn how to use voice notes, social media, and credibility-boosting tactics to secure influential guests, maximize their promotion efforts, and build long-term relationships. Whether you're just starting or looking to scale your show, this episode is packed with expert advice to help you grow your audience and create a lasting impact.

This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue

What You'll Learn in This Episode:

• How to craft the perfect pitch for dream podcast guests.

• The importance of timing your outreach to align with guests’ promotions.

• Using voice notes and social media to personalize your guest invitations.

• Building long-term, value-driven relationships with your podcast guests.

• Strategies for maximizing guest promotion to increase downloads and reach.

Key Takeaways:

1. Personalized outreach is key—tailor your pitch to the guest's work and interests.

2. Strategic timing, like book launches or product promotions, can boost your chances.

3. Voice notes add a personal touch that emails often lack.

4. Not all guests with large followings drive massive engagement—focus on niche relevance.

5. Building credibility through screenshots and testimonials can make your pitch stand out.

Recommended Tools & Resources:

• Otter.ai: To transcribe podcast episodes for content repurposing.

• Canva: For creating professional-looking promotional assets for your guests.

• LinkedIn: A powerful platform for connecting with high-profile guests.

• Pod School: Free resources and training for growing your podcast.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

In this show we discuss: podcast guest tips, how to pitch podcast guests, podcast outreach strategies, grow your podcast, secure big podcast guests, Grant Cardone podcast tips, Lewis Howes guest strategy, podcast growth tips, Pod School podcast, podcast marketing tools, build podcast relationships, personalize podcast pitch, guest promotion tactics, podcast monetization strategies, podcast interview tips, boost podcast engagement