Episode 56
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Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9
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CHAPTERS:
00:00 – Introduction
00:45 – Title Card
01:10 – A rant against a 3rd grader’s homework
01:21 – How to properly audit an Amazon PPC account in an 11-step framework
01:50 – Why this matters? Importance and why you should listen to us.
05:41 – Past year’s stats
06:21 – Audit process and the close rate
07:58 – Fun fact
09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9
10:10 – AdLabs Campaign Audit Checklist
10:37 – Rundown of the 11-step framework
12:50 – Account audit slide deck and how to use it
17:07 – Slide deck giveaway
18:20 – Product level efficiency levels or overall ad investment levels
21:36 – Drop comments below for more in-depth episodes.
22:06 – Placements
25:53 – Bid Management
29:19 – Search Term Reports
30:16 – Separating Tactic Allocations
31:45 – Campaign Structure
35:31 – Targeting Mix
36:48 – Budget Management
38:28 – Use of Ad Types
41:45 – Sign up for the masterclass: https://thatamazonadsmasterclass.com/
41:49 – Dayparting Opportunities
43:00 – Listing Optimization
45:56 – On a final note
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
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👋Closing Remarks:
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Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
