Today we’re discussing how to develop yourself personally and professionally to become a great podcaster. My guest is Junaid Ahmed. Junaid is the Founder of Humblezone and Creator of Home Studio Mastery, designed to teach you how to build your home studio. He has two decades of video production experience, as well as designing websites & apps focused on a systematic process and seamless user experience. He provides podcasters, speakers, and content creators with a comprehensive plan for their studio equipment, lighting, and layout. Junaid started his creative career creating fliers for his uncle’s business over 30 years ago. He then grew into graphic design, mobile app design, he just found himself creating, creating, creating. It wasn’t until 2005 that he discovered podcasting, but he didn’t really get into it until 2012 when a friend of his wanted to start a podcast. Junaid ended up starting a podcast with two of his friends that lasted for four episodes. While that run ended abruptly, Junaid was bitten by the podcasting bug. He wanted to get back into podcasting, but he just didn’t have the drive until he read the book “Crushing It” by Gary Vaynerchuck. Gary wrote “Just go and document your journey…” Junaid started a podcast documenting his journey into becoming a podcaster, a beekeeper, and other hobbies he’s had. Junaid says podcasting is elevating because when you empty your mind, when you put stuff down in Audio Note you’re releasing space in your brain to do other things and that’s how you start developing your personality. What does using podcasting as a self-improvement tool mean to you? When Junaid went to college for English Composition his teacher said, “Just free write, write whatever comes into your mind”. She was trying to get him to empty his mind because over time, your writing becomes more refined. Junaid views podcast through the same lens because the more you record, the clearer your messaging becomes over time. As you’re recording the episodes you get to go back and listen to and critique yourself. You’ll get better as you do more of it. From that perspective it helped him develop his speaking voice, from his ability to talk about a topic or to teach him how to overcome something that he once struggled with. What advice do you have for new podcasters about interviewing? To become a good interviewer, you’ve got to be able to articulate the point of the interview. To get moving you can start out as a solo podcaster. When Junaid started his podcast, it was just him talking about what he was going through with his hobbies. The more he did that the more he understood how to tell a story. It still wasn’t as refined as what he wanted it to be, so he started inviting his friends to be interviewed. The more he did that, especially with people he already knew, the better he got. It’s easier to talk to somebody you already know. It’s hard to talk to somebody brand new unless you have topics that you share a passion with. Another way to be a good interviewer is to research who you’re going to be interviewing. We’ve seen some great examples of that, particularly people like Simon Sinek and Jimmy Fallon. They research the people they’re going to be interviewing. You can do the same thing. When possible, watch previous interviews of your future guests to know what other people are asking them and then ask different questions. Suggestions for Finding Good Guests A good guest is only as good as the topic that you’re going to come and talk about. It all comes down to the purpose of the podcast episode that you’re going to record. It all comes down to the focus of your podcast and what you are going to be talking about. This is decided by knowing who your target audience is. This will help the guest who’s taking time out to record the episode get a ton of value as well. We also dive into topics such as: How large or small of a niche should you pick as the topic of y...
